
Robots let us peruse the aisles of clothing stores from anywhere in the world.
Only a few days ago, the Japan Cabinet Office announced a bold plan to virtually replace the labor force with an array of robot avatars that people of all abilities can operate remotely from anywhere in the world. It’s a system much like that critically acclaimed avatar-themed movie, Being John Malkovich.
Although the avatar initiative is slated for 2050, it appears the future is partially now. But instead of entering the body of a celebrated character actor, this project may soon allow us to inhabit the far more practical vessel of a clothes shopping robot.
Named “newme,” this simple robot allows anyone to commandeer it from their web browser and literally browse a store freely while also interacting with the staff. It’s a part of a larger line of avatar robots being developed by ANA Holdings for a variety of functions such as conducting tours or fishing.
But today our Japanese writer Kg was invited to see one in action at the “contessa ricca” boutique in Oita City’s Funai Gobangai Shopping District.
Normally, Kg feels uncomfortable going into women’s clothing stores alone, so he brought along his daughter to help him blend in. Kg wasn’t sure what to expect but was surprised to find a normal looking fashion retailer, and no lumbering mecha clanking around the floor…
Then, he spotted a peculiar looking blue rack with nothing hanging on it. While studying it curiously, the rack suddenly scooted across the floor.
That was it!
Kg’s daughter was also not sure what to expect. Her father had simply told her there would be robots. With all due respect to newme, it’s probably not a child’s first image when they hear the word “robot.”
However, it was love at first sight…
Okay, not very first sight, but it didn’t take long before she was comfortable enough to start chatting with the robot avatar.
On the other end is a person piloting from a mere laptop browser. Newme is simply controlled using the arrow keys and if a camera and mic are set up then the driver’s face will appear on newme’s monitor, through which they will be able to interact with people in the store.
Now that Kg’s daughter was familiar with newme, it was time for her to get behind the controls and take it for a spin.
Even through the narrow aisles of contessa ricca, she could quickly and easily maneuver the avatar. Newme was extremely easy to use overall, and during the demonstration, Kg also saw other people log onto it from other countries around the world and operate it just as smoothly.
There was one set back, however, in that the newme robot and store operated on completely different systems. This meant that if you wanted to buy something you would have to pay on a completely different website, or possibly using a QR code and participating cashless service.
It wasn’t a huge obstacle to overcome though, and could very well be addressed by the time this type of technology begins commercial use. With simple pleasures like browsing a store having vanished – for the most part at least – robots like this can’t come fast enough.
Source: ANA Avatar In
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]











Japanese company wants you to use a remote-controlled robot to visit Grandma, go shopping【Video】
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Tokyo Station’s perfect breakfast spot might just be this izakaya Japanese-style pub
Is Sapporio’s Snow Festival awesome enough to be worth visiting even if you hate the snow? [Pics]
When is the right time for a love confession in Japan?
Eat like a treacherous samurai! Kyoto restaurant recreates a real-life warlord’s favorite food
10 weird and funny things Japanese people do
We eat the best crayfish of our life at a Tokyo specialty restaurant【Taste test】
Even Japanese people are frightened by the concealed anger in Kyoto compliment foreigner received
Want to try this super popular ramen shop, but can’t get a reservation? We’ve got tips for you
It’s illegal for yakuza to go to professional baseball games in Japan, Tokyo arrests remind us
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Japan’s newest Shinkansen has no seats…or passengers [Video]
Can you eat lunch in Tokyo for less than 500 yen?
Japan has trams that say “sorry” while they ride around town…but why?
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
Japan releases first official sakura cherry blossom forecast for 2026
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says