
Robots let us peruse the aisles of clothing stores from anywhere in the world.
Only a few days ago, the Japan Cabinet Office announced a bold plan to virtually replace the labor force with an array of robot avatars that people of all abilities can operate remotely from anywhere in the world. It’s a system much like that critically acclaimed avatar-themed movie, Being John Malkovich.
Although the avatar initiative is slated for 2050, it appears the future is partially now. But instead of entering the body of a celebrated character actor, this project may soon allow us to inhabit the far more practical vessel of a clothes shopping robot.
Named “newme,” this simple robot allows anyone to commandeer it from their web browser and literally browse a store freely while also interacting with the staff. It’s a part of a larger line of avatar robots being developed by ANA Holdings for a variety of functions such as conducting tours or fishing.
But today our Japanese writer Kg was invited to see one in action at the “contessa ricca” boutique in Oita City’s Funai Gobangai Shopping District.
Normally, Kg feels uncomfortable going into women’s clothing stores alone, so he brought along his daughter to help him blend in. Kg wasn’t sure what to expect but was surprised to find a normal looking fashion retailer, and no lumbering mecha clanking around the floor…
Then, he spotted a peculiar looking blue rack with nothing hanging on it. While studying it curiously, the rack suddenly scooted across the floor.
That was it!
Kg’s daughter was also not sure what to expect. Her father had simply told her there would be robots. With all due respect to newme, it’s probably not a child’s first image when they hear the word “robot.”
However, it was love at first sight…
Okay, not very first sight, but it didn’t take long before she was comfortable enough to start chatting with the robot avatar.
On the other end is a person piloting from a mere laptop browser. Newme is simply controlled using the arrow keys and if a camera and mic are set up then the driver’s face will appear on newme’s monitor, through which they will be able to interact with people in the store.
Now that Kg’s daughter was familiar with newme, it was time for her to get behind the controls and take it for a spin.
Even through the narrow aisles of contessa ricca, she could quickly and easily maneuver the avatar. Newme was extremely easy to use overall, and during the demonstration, Kg also saw other people log onto it from other countries around the world and operate it just as smoothly.
There was one set back, however, in that the newme robot and store operated on completely different systems. This meant that if you wanted to buy something you would have to pay on a completely different website, or possibly using a QR code and participating cashless service.
It wasn’t a huge obstacle to overcome though, and could very well be addressed by the time this type of technology begins commercial use. With simple pleasures like browsing a store having vanished – for the most part at least – robots like this can’t come fast enough.
Source: ANA Avatar In
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]











Japanese company wants you to use a remote-controlled robot to visit Grandma, go shopping【Video】
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
Shinto shrine in downtown Tokyo announces cosplay ban
This awesome Japanese arcade chain has crane game coaches to help you win prizes
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
Stray cats almost became classified as an invasive species in Japan but the change was overturned
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
Japan’s new beer glass is designed to force you to drink…water [Video]
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】