
Take that, stereotypes!
You may remember a recent controversy where a Sega executive referred to champion esports players as “people who look like they would eat cheese beef bowls”. It’s a pretty negative thing to say about someone, as it insinuates that they’re sad, unpopular men who binge on junk food because they lack self-restraint, so netizens were rightfully upset about the statement.
But as it turns out, the stereotype of cheese beef bowls being a thing that only nerdy young men eat doesn’t hold up in reality, at least according to a survey done by beef bowl chain Yoshinoya. The company found that cheese is, in fact, the most popular beef bowl topping not among young men, but among young women.
In this survey, Yoshinoya asked 3,149 of its male and female employees, who range in age from their teens to their sixties, a series of questions. One of those questions was, “When you order beef bowls for your free employee meal, what do you usually choose for your topping, besides ginger and shichimi pepper flakes?” A whopping 34 percent of female employees said “cheese”. It tied with the more neutral “raw egg and green onions” for first place.
▼ The “raw egg and green onions” beef bowl
Male employees also said they like to add cheese to their beef bowls, with 31 percent claiming it to be their favorite, but it wasn’t as popular as egg and green onions, which earned 33 percent of the vote. However, among the male respondents, “cheese” appeared to be a popular topping primarily for teenage workers, whereas, for women and girls, it was popular for female workers in their teens and twenties.
Since the study was limited to Yoshinoya employees, the data isn’t exactly representative of the full Japanese population, but if anyone should know what’s good on a beef bowl, it’s the people who make them on a daily basis. And if the female employees as well as the male employees of Yoshinoya like to add cheese to their beef bowl, then why shouldn’t we all?
Source: Niconico News
Images: Yoshinoya
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!


The best way to eat a gyudon beef bowl, according to staff at Yoshinoya
Tsukimi Moon-Viewing season begins in Japan with new Yoshinoya gyudon beef bowls
The Gentleman’s Cheese Beef Bowl, invented by Mr. Sato
We embrace Chigyu, the most controversial beef bowl in Japan
Make Your Own Yoshinoya Beef Bowl at Home, Even Better Than the Original 【Recipe】
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Starbucks Japan teams up with Converse Tokyo for a new limited-edition collection in honour of Tanabata
Japanese overnight sightseeing train returns for summer with ramen stops and ocean views
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
7-Eleven Japan has a lot of famous food, but its new burrito needs to be on your radar
Studio Ghibli releases a musical diorama based on a touching anime scene from My Neighbour Totoro
Japanese train company brings back beloved “patapata” departure board…with a clever digital twist
One Piece docking at Round 1 amusement centers in both Japan and the USA
Live-action Spirited Away stage play announces world tour with first-ever U.S. and Canadian dates
Tokyo has only two barley tea makers, and we visited one to see how mugicha is made
Pikachu brings electric style to brand-new Pokémon G-Shock watch featuring every stater trio
Blind Tokyo commuter explains the easiest place for him to stand while riding the train
Sleep at Hoshinoya Nara Prison, one of the most unique hotels in Japan
Japanese man’s gross conveyor belt sushi social media prank video gets him a 500,000-yen fine
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Beef bowl king Yoshinoya to start serving ramen this summer with new beefy mazesoba
What does three months of Yoshinoya beef bowls do to your body? Medical study announces results
Japan’s beef bowl king, Yoshinoya, releases new line of canned, ready-to-eat beef bowls
Sega apologizes after exec says Puyo Puyo players eat beef bowls with cheese
Yoshinoya studying what happens to the body after three months of eating beef bowls
Japanese beef bowl chain Yoshinoya releases new canned, ready-to-eat rice bowls 【Taste Test】
Mix-and-matching Yoshinoya, Matsuya, and Sukiya to create the ultimate beef bowl【Taste test】
Try this netizen’s “secret menu” item beef bowl at Yoshinoya, if only to see what the heck it’s about
Yoshinoya beef bowls become miniature gacha toys
Secret way Yoshinoya’s president customizes his beef bowl orders is a secret no more【Taste test】
Yoshinoya teams up with Wagyumafia for a super expensive beef bowl
Beef bowl chain Yoshinoya’s historic first store to close, special countdown site launched!
New fried take on Yoshinoya’s original beef bowl really hits the spot! 【Recipe】
Yoshinoya has an ultra-luxurious wagyu beef bowl you can only get one place in Japan【Taste test】
Yoshinoya beef bowl set vs. its mini capsule toy version: how do they size up next to each other?
Beautiful beefy Yoshinoya gacha capsule toys look good enough to eat or display【Photos】