Believe it or not, this building isn’t abandoned, it’s open for business.


On a street corner in the town of Okazaki, Aichi Prefecture, there’s a building with boarded up doorways and unadorned concrete slabs for walls. If you look closely, you can make out the remnants of where the name of the previous tenant, Furuhonya Shoten, used to be before they took their sign down and vacated the premises.

It’s actually not a bad location, being right across the street from bright and cheery Kagoda Park. Looking at the building, you might even find yourself daydreaming about setting up a cafe there…only to be surprised that someone’s already done just that.

While the structure might look abandoned at first glance, there’s at least one person inside every day, manning the Newstand Wow cafe.

Just walk on up to the hole in the wall, place your order, and an employee will pop right out to hand you your drink (sort of like how attendants sometimes pop out of the walls at train stations in Japan).

As you can probably guess from one of the few pieces of exterior décor, Newstand Wow’s specialty is banana juice. Though they also sell almond milk, oat milk, and organic cocoa, the banana is clearly where their passion lies, and they use extra-ripe bananas so that their banana milk beverages are sweet and flavorful without adding any sugar.

Newstand Wow opened on July 7, recently enough that Google Streetview still shows what the building looked like back when it was Furuhonya Shoten.

Aside from a pair of vending machines, there was a window selling some sort of sundry goods, but Newstand Wow has taken that minimalism several steps further, seeing as how its customer service hole no longer even has a pane of glass.

Startled reactions online to the unusual setup have included:

“This is so awesome.”
“It looks like something out of Mad Max.”
“Do you have to barter with rare items in order to get a cup of banana juice?”
“It’s a banana juice fortress!”
“The ‘window’ reminds me of the slots for archers they built in castle walls.”

But the stony aesthetic doesn’t mean the staff have cold personalities. There’s a definite aura of fun on display, for example, in Newstand Wow’s periodic “banana of the day” posts.

While there aren’t any tables, the park right across the way has covered benches and grassy fields, and the location also means that lots of people stop by while taking their dogs for a walk so if you’re an animal lover there’s one more reason to visit.

View this post on Instagram

『アフレコ募集!』 おはようございます☀ 連日たくさんのお客様にご来店いただきましてありがとうございます🍌 公園が近くなのでワンちゃん連れのお客様もたくさん😊🦮🐕 wowの中の人たちは全員犬好きなのでパラダイスです! そこにこの一枚❗️ なんとも奥ゆかしい表情でバナナを見つめています。なんと言っているのでしょうか?? アフレコを募集しています❗️ ストーリーズに回答欄を設けましたので24時間以内にご回答下さいね♪ 今回も優勝者には🏆商品あります❗️ #バナナ#バナナジュース#バナジュー#newstandwow#犬#イッヌ#アフレコ募集

A post shared by NEWSTAND WOW (@newstandwow) on

View this post on Instagram

8月7日は 「バナナの日 」🍌✨ そしてNEWSTAND WOW オープン1ヶ月記念日でもあります! 狙ってません❗️奇跡🍌 本日は全てのバナナジュースに WOWオリジナル バナナチップスをトッピングしちゃいます! 今後販売予定の試作品でございます、ぜひぜひご意見ご感想もお待ちしておりますね! パリッと香ばしい ノンシュガーノンフライ バナナチップス! 是非お楽しみください✨ この1ヶ月ご近所の方や 市内の方だけではなく 県外からも本当にたくさんの方にご来店頂きました。 本当にありがとうございます!! Have a nice BANANA day !!

A post shared by NEWSTAND WOW (@newstandwow) on

Newstand Wow’s owners say they’re currently in the process of preparing an indoor seating space, which will be opening sometime later this fall. Hopefully they’ll still keep the takeout window just like it is now, as a cool little semi-secret for those in the know.

Cafe information
Newstand Wow
Address: Aichi-ken, Okazaki-shi, Kakodamachi 39
愛知県岡崎市籠田町39
Open 8 a.m.-7 p.m.
Website (Instagram)

Source: Okazaki Odekake Navi via IT Media
Featured image: Instagram/newstandwow
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!