
A Japanese fall favorite in alcohol form!
One thing that Japan is great at is using seasonal flavors to create limited edition foods. For fall, that means lots of sweets, drinks, and snacks are flavored with chestnuts, Japanese kabocha pumpkins, and perhaps the most popular, sweet potatoes. For example, a new liquor on the market this fall takes advantage of the sweet, sweet flavors of roasted sweet potatoes. It’s called “You Yaki-imo” liquor, or “Drunken Fire-roasted Sweet Potato“, and sweet potato fans will not want to miss out.
This liquor is produced by Ibaraki Prefecture-based company Meiri Shurui, who have devoted time and money to researching methods of condensing the flavors of sweet potatoes for use in food and drinks. Its ingredients include a paste made from the sweetest kind of Japanese sweet potato, known as the “silky sweet”, one of the most popular kinds to use for roasting in Japan. This paste has been mixed with a specialty honey and fermented to a 20-percent alcohol level, so it has a decent punch as well as a delicious flavor.
The makers recommend mixing it with a little bit of milk for a creamy cocktail. For best results, the recommended combination is three parts milk to one part liquor, but it’s up to your tastes to decide how you like it best. You could also pour it over ice cream for a delicious, mature desert, use it as a topping for pancakes, or bake and cook with it for a nice, fragrant, alcoholic touch.
The You Yaki-imo liquor is now available at grocery stores and liquor shops around the country, and online at the Meiri Shurui online shop. It retails for 1,078 yen (US$10.30) for a 500-milliliter (16.9-ounce) bottle. If you’re fan of fall flavors, and especially sweet potato, you’ll definitely want to pick up a bottle to try yourself! And if you don’t drink, don’t worry. There’s an alcohol-free roasted sweet potato drink out there, too!
Source: Meiri Shurui via Entabe
Images: Meiri Shuirui
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!




Hiyashi yaki-imo vending machine changes the whole way we think about roasted sweet potatoes
Sweet potato donuts arriving at Mister Donut to let yaki imo fans get off to an early start
Sign of autumn – Japanese sweet potatoes Frappuccino appears at Starbucks Japan【Taste test】
You’re not seeing things, that’s a cat selling roasted sweet potatoes
Starbucks unveils new Roasted Sweet Potato Frappuccino in Japan
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Say hello to Japan’s new stationmaster cat!【Video】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
This quiet forest cafe in Japan lets you read all day in the house of a famous author
If the 2011 tsunami hit Tokyo’s Shibuya Scramble Crossing, this is how high it would’ve been
Can our writers’ taste buds pick out the luxury kamaboko fish cake from these two?
Our Reporter’s Top 10 Awesome Things About North Korea
Tokyo Station staff share their top 10 favorite ekiben
10 times to avoid traveling in Japan in 2026
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks Japan releases new zodiac chilled cup drink for 2026
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Japanese arcades now have crane games where you can win sweet potatoes then roast them in-store
How to make your own hoshi-imo Japanese dried sweet potato snacks【SoraKitchen】
Japan has a special foil for roasting sweet potatoes at home, and it’s like having a time machine
Starbucks Japan goes gold with its new imo kempi sweet potato Frappuccino
“Drunk Taiyaki” turns traditional Japanese sweet into an amazing new tipple
Back in Japan by popular demand: Ice cream that looks exactly like a roasted sweet potato
Class is in session with Starbucks’ new college sweet potato Frappuccino【Taste test】
Weird Japanese vending machine find: Roasted potatoes in both hot and cold varieties
Autumn arrives at Starbucks Japan with two new seasonal drinks
New Frappuccino from Starbucks Japan comes filled with sweet potato fries 【Taste Test】
Sweet! Mister Donut’s sweet potato donuts are here to get us into the autumn dessert mood ASAP
Japan now has drinkable roasted sweet potato, and it’s practically a dessert in a bottle!
We try roasted sweet potatoes from a Japanese vending machine
New sweet potato/college potato Frappuccino joins the roster at Starbucks Japan
Can our writers tell which grilled sweet potato is 12 times more expensive?
Mister Donuts Japan to release mouthwatering sweet potato donuts to welcome a delicious autumn
Leave a Reply