
Is it worth stopping by Starbucks this fall?
With the weather getting cooler, it’s beginning to feel like autumn in Japan, and over at Starbucks, it’s beginning to taste like autumn too.
This year, the coffeehouse chain is blessing local customers with a seasonal harvest, in the form of two new limited-time beverages: the Pumpkin Spice Latte and the Yaki Imo Brûlée Frappuccino.
▼ “Yaki imo” translates to “roasted sweet potato”
Our resident Starbucks expert K. Masami was first in line to try the new drinks as soon as they were released on 21 September, and she couldn’t resist trying the Frappuccino first.
▼ By this stage, “Frappucino First” should really be Masami’s tagline.
Yaki imo is one of those flavours that screams “autumn!!” in Japan, and this Frappuccino sings its praises from the very first sip. The sweet potato brûlée sauce and brûlée chips create a sweet, creamy, crunchy start to the drink, easing us into the party of potato flavours below.
Inside, a caramel-flavoured sweet potato syrup dances with ice and milk, allowing the yaki imo to glitter and shine on the palate. From all angles, the spotlight remained firmly on the sweet potato at all times, but the clever addition of caramel helped to make it taste like a real crème brûlée dessert.
It was sweet, filling, and delicious, but for those who prefer a more warming start to the season, the return of the Pumpkin Spice Latte will be happy news.
Despite being an autumn staple at overseas locations like the U.S., the Pumpkin Spice Latte only appeared in Japan last year after a 15-year absence. It’s proven to be popular enough to warrant a return this year, and the now-familiar cinnamon, ginger, and nutmeg flavour profile makes for a delicious start to the season.
▼ Both drinks make it worth stopping by Starbucks this season, but for Masami, it’s the Frappuccino that stole her attention.
The Frappuccino will be on sale while stocks last until 18 October, priced at 668 yen (US$4.69) for in-store customers and 680 yen for takeout. The Pumpkin Spice Latte will be on the menu until 31 October, in short through to Venti sizes, priced from 501 yen to 640 yen.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]








Pumpkin Spice Latte returns to Starbucks Japan with a new Frappuccino for autumn
Starbucks Japan unveils new limited-edition Frappuccino for autumn
Starbucks adds pumpkin to its autumn Frappuccino for Halloween
Starbucks unveils new Roasted Sweet Potato Frappuccino in Japan
Starbucks Japan’s new Butter Frappuccino is more like a sweet pastry than a drink
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
99-year-old woman rescued while attempting to climb Mt. Fuji
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Starbucks Japan adds a new summer Frappuccino to the menu, but is it as refreshing as it looks?
Brand new Shinkansen bullet train unveiled in Japan… but it won’t carry passengers
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Cup Noodle releases cold-water instant ramen in Japan, but can it really be made with just cold water?
Cup Noodle and Columbia team up for a weird and wonderful T-shirt that’s very Japanese
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Family Mart’s new Tokyo flagship convenience store doesn’t feel convenient, but is that a problem?
Starbucks Japan releases new Discovery Series collection celebrating local regions and traditions
Teen girl in Japan refuses to be victim, personally escorts train pervert to police for arrest
Is Japan’s tourism boom slowing down? Foreign visitor numbers fall for first time in five years
Starbucks Japan releases exclusive new Bearista collection…with beary cute details
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Japan launches first overnight Shinkansen bullet train between Tokyo and Osaka this summer
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
We try the Starbucks Pumpkin Spice Latte in Japan!
Starbucks’ Pumpkin Spice Latte finally arrives in Japan!
Sign of autumn – Japanese sweet potatoes Frappuccino appears at Starbucks Japan【Taste test】
Is Starbucks Japan’s new autumn Frappuccino better than the Tully’s Coffee tea shake?
Starbucks releases a Butter Frappuccino in Japan
Tasting Starbucks Japan’s new autumn Frappuccino, created around the theme of “Our Harvest Table”
Starbucks Japan releases new Pumpkin Spice Latte chilled cup exclusively at convenience stores
Starbucks new CRISPY Japanese sweet potato Frappuccinos have us ready to fall in autumn love
Japanese pumpkin steps into the autumn spotlight as the newest Starbucks Japan Frappuccino flavor
Starbucks Japan releases a Chocolate Mousse Latte and seasonal desserts to celebrate autumn
New sweet potato/college potato Frappuccino joins the roster at Starbucks Japan
New Frappuccino from Starbucks Japan comes filled with sweet potato fries 【Taste Test】
We crunch into autumn with Starbucks Japan’s new Crispy Sweet Potato Frappuccino【Taste test】
Starbucks unveils new Halloween Frappuccino in Japan
Starbucks Japan releases a new hojicha mousse latte for autumn
Does Starbucks Japan’s new Halloween Frappuccino taste as good as it looks?