
We try all five of the chain’s autumn treats before the summer heat has fully faded.
Every autumn, roasted sweet potato trucks cruise the streets of Japan, much to the delight of seasonally minded foodies. Even though they haven’t started appearing just yet, though, a lot of people’s gastronomic clocks start going off when we flip the calendar over to September, and so sweet potato cravings have already arrived.
Luckily for everyone who finds themselves in that predicament, Mister Donut has wasted no time bringing out its annual sweet potato sweets lineup, which went on sale Wednesday. We decided to be equally prompt by heading out to buy (and, more importantly, eat) each and every type of sweet potato donut the chain is offering.
The five-donut lineup is a mix of newcomers and returning favorites, so let’s start things off with the brand-new 150-yen (US$1.11) Satsuma Imo Yaki Mitsu Imo.
Mister Donut’s goal was to make these donuts as soft, moist, and flavorful as a freshly roasted sweet potato. To that end, they’re made with powdered anno imo and beni haruka, two of Japan’s sweetest sweet potato varieties, and a honey-like syrup (mitsu).
The Satsuma Imo Yaki Mitsu Imo goes one step further by even looking the part, with an enticing purple glaze that looks like an unpeeled roasted sweet potato (satsuma imo in Japanese), and a golden brown inside that also looks like its root vegetable inspiration. Flavor-wise, it instantly delivers on the sweet potato promise, with a richly sweet flavor that makes this a must-eat for spud fans.
Next up, the Satsuma Imo Mitsu Imo Brulee (160 yen), a sort of handheld sweet potato creme brulee.
This one is also new for 2022, and it puts on a three-part show of textures with a crispy outer layer, soft cake donut inside, and moist, syrup-soaked center, plus caramelized sugar on top. It’s so delicious we would have happily eaten another right away, if it weren’t for all the other donuts we’d also already bought.
Speaking of which, the three returning Mister Donut sweet potato donuts are the Satsuma Imo Mitsu Imo (140 yen), essentially a simpler version of the Satsuma Imo Yaki Mitsu Imo, just without the glaze…
…the Satsuma Imo Daigaku Imo (140 yen), which adds black sesame seeds, and the Satsumo Imo Sweet Potato (150 yen), which we’ll forgive for its redundant name because of its swirl of sweet potato cream topped with sesame.
Oh, and don’t worry if you don’t have the stomach capacity to eat five donuts in a single sitting like we did, since Mister Donut says its sweet potato lineup will be on sale until late November.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]







Sweet potato donuts arriving at Mister Donut to let yaki imo fans get off to an early start
Mister Donut releasing first-ever chestnut donuts alongside sweet potato, ready to start autumn early
Mister Donut’s autumn donut flavors are the chain’s biggest shake-up yet with chestnut and more
Mister Donuts Japan to release mouthwatering sweet potato donuts to welcome a delicious autumn
Mister Donut’s new Kyoto roasted green tea donut is a mess…in the best possible way
Foreign tourists in Japan eat far more rice than previously thought, according to new data
Kyoto receives more foreign tourists than ever before, but fewer visitors say they’ll return
JR releases prediction of peak Shinkansen crowdedness for Japan’s Obon travel season
Starbucks Japan unveils exclusive new Frappuccinos limited to three regional areas
Life-size Legendary Pokémon Mega Rayquaza digitally greeting travelers at Tokyo train station [Vid]
Starbucks Japan unveils new coffee drinks… for people who don’t drink coffee
Maximum entry fee for sento public baths in Tokyo increases slightly for adults next month
Starbucks Japan releases new “Afterword” collection that gives coffee waste a second life
Japan has a maid hotel you can stay in, and it’s now taking reservation applications
Official Final Fantasy beers are going on sale in Tokyo this month, giant Aetheryte appearing too
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Japanese Shinkansen becomes an overnight hotel for three nights this summer
99-year-old woman rescued while attempting to climb Mt. Fuji
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Kodama Shinkansen trains on popular Japan route get a whole new look this winter
Starbucks Japan adds a new summer Frappuccino to the menu, but is it as refreshing as it looks?
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Mister Donut turns doughnuts into Japanese idols for new range in Japan
Mister Donut’s beyond super soft and chewy beyond mochi mochi donuts have returned
Donuts beyond mochi mochi: Mister Donut’s new donuts are so soft they’re almost drinkable
Sweet potato sweets season arrives at convenience store Family Mart, so let’s go taste-test-crazy
Sign of autumn – Japanese sweet potatoes Frappuccino appears at Starbucks Japan【Taste test】
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
Mister Donut Glossy Green Tea shows true beauty is on the inside, even for desserts【Taste test】
Falling into the sweet life with Japanese convenience stores’ new sweet potato sweets【Taste test】
Hiyashi yaki-imo vending machine changes the whole way we think about roasted sweet potatoes
The new Pikachu and Psyduck donuts are here! Taste-testing the Mister Donut Pokémon sweets【Photos】
Is Mister Donut’s all-you-can-eat Donut Buffet still worth it?
Japan’s new Mister Donut matcha donuts have so much green tea flavor one has to use the hole
We try Mister Donut’s new collab with Kyoto matcha sweets specialist Gion Tsujiri 【Taste Test】
Japan’s Mocchurin donuts declared too popular to exist by creator Mister Donut, will disappear soon
We crunch into autumn with Starbucks Japan’s new Crispy Sweet Potato Frappuccino【Taste test】