
An eyesore and waste of government money, or a brilliant economic recovery scheme?
The pandemic is having a negative effect on pretty much all communities, but it’s especially hard these days for places where the local economy is reliant on tourism. Fewer travelers mean fewer customers, and many regional merchants are finding it hard to make ends meet.
In response, the Japanese government has been giving out regional revitalization grants, and recently awarded one to the town of Noto in Ishikawa Prefecture. So what did the city use its money for?
A giant squid statue.
▼ And yes, you can climb inside the hole.
The powers that be in Noto, which is on the Noto Peninsula, decided that the best use of its government grant was the monument shown in the above video. At 13 meters (42.65 feet) long it’s almost as big as a Gundam, and it also measures nine meters in width and four meters in height. But what’s arguably the most shocking number of all is how much government money the town spent on it: 25 million yen (US$241,500)!
Even crazier? The 25 million yen still wasn’t enough to pay for the whole thing, as the final cost came to 27 million yen (US$260,900), leaving the town to scrounge up the remaining two million on its own.
If you’re wondering how a giant squid statue is supposed to help with the coronavirus, the plan isn’t to have its frightful visage scare the virus away. The giant squid statue is located outside Noto’s Tsukumall michi no eki, or “road station.” These are roadside rest stops in rural Japan that offer local foodstuffs and crafts, giving travelers a place to relax and refresh themselves while sampling the local culture.
Since Notocho is famous for its delicious squid, which you can buy at Tsukumall, the officials in charge of choosing how to use the money thought that the statue was a wise promotional use of their windfall, under the logic that it’ll attract more people to the road station, and they’ll spend more money while they’re there. Not everyone who’s been commenting on Twitter about it 100-percent agrees, as the statue has been drawing wide range of reactions:
“At first I thought ‘Yeah, I bet kids will be happy when they see it,’ but they spent way too much on it.”
“This probably will get them more visitors once the pandemic settles down, but that’s a whole lot of money they dropped on this.”
“It’s the same as how when you’ve got a lot of money in your pocket, you always end up buying stuff you don’t really need at all.”
“Maybe it’ll become their version of Shibuya’s Hachiko statue. ‘Meet ya at the squid at 5 o’clock!’”
“Hold up, they didn’t design it to move like those mechanized crab restaurant signs?”
“Honestly, I think this is pretty cool.”
It’s worth keeping in mind that the grant was given for economic revitalization specifically, implying that other additional financial pressures the town might be facing during the pandemic, such as health care costs, are either already accounted for or being supported by other special funds from the national government. There’s also no denying that the giant squid statue is incredibly eye-catching, and it’s doubtful anyone will be able to drive by without stopping to get out for a closer look. Whether it’s going to be visually appealing enough to earn back the 25 million yen the town spent on it, though, is a question we’re going to have to wait a while for the answer to.
Giant squid statue information
Ika no Eki Tsukumall / イカの駅つくモール
Address: Ishikawa-ken, Hosu-gun, Noto-cho, Ossaka 18-18-1
石川県鳳珠郡能登町越坂18−字18番1
Website
Sources: YouTube/FNNプライムオンライン, Twitter (1, 2)
Top image: Pakutaso (edited by SoraNews24)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Japanese town that spent 25 million yen in COVID money on giant squid statue says it paid off big
Enormous Buddhist Kannon statue in Sendai shocks visitors with otherworldly looming
Tokyo’s giant Gundam statue dismantled in anime-like scene that’s warming the hearts of fans
Tokyo is getting a new giant Gundam robot statue this fall and it’ll be even bigger than the last
Japanese town will give you two million yen for having your third kid there in birth-boosting plan
Family Mart ups its convenience store food game with special burger from beef bowl chain Matsuya
Japanese restaurant chain serves Dragon Ball donuts and Senzu Beans this spring
Tokyo street sweets: The must-snack treats of Nakano’s Refutei
Ghibli’s Kiki’s Delivery Service returns to theaters with first-ever IMAX screenings and remaster
The fish in rural Fukui that rivals Japan’s most auspicious sea bream
Japan’s craziest burger chain takes menchi katsu to new extreme levels
Daiso unveils new official mascot, Daizo the elephant
Which convenience store onigiri rice balls are the most popular? Survey reveals surprising results
The results are in! One Piece World Top 100 characters chosen in global poll
Drift ice in Japan is a disappearing winter miracle you need to see now
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Highest Starbucks in Japan set to open this spring in the Tokyo sky
Tokyo Skytree turns pink for the cherry blossom season
Yakuzen ramen restaurant in Tokyo is very different to a yakuza ramen restaurant
Japan Extreme Budget Travel! A trip from Tokyo to Izumo for just 30,000 yen [Part 1]
Japan has only one airport named after a samurai, so let’s check out Kochi Ryoma【Photos】
Japanese drugstore sells onigiri at pre-stupid era prices, but how do they compare to 7-Eleven?
Burning through cash just to throw things away tops list of headaches when moving house in Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Foreigners accounting for over 80 percent of off-course skiers needing rescue in Japan’s Hokkaido
Super-salty pizza sends six kids to the hospital in Japan, linguistics blamed
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Foreign tourists in Japan will get free Shinkansen tickets to promote regional tourism
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
China’s life-size Gundam anime robot statue is complete【Photos】
Japan’s craziest train station has a giant with light-up eyes growing out of its wall【Photos】
Dragon’s Maze: Japan’s built-by-hand giant labyrinth that gets bigger and harder every year