
An eyesore and waste of government money, or a brilliant economic recovery scheme?
The pandemic is having a negative effect on pretty much all communities, but it’s especially hard these days for places where the local economy is reliant on tourism. Fewer travelers mean fewer customers, and many regional merchants are finding it hard to make ends meet.
In response, the Japanese government has been giving out regional revitalization grants, and recently awarded one to the town of Noto in Ishikawa Prefecture. So what did the city use its money for?
A giant squid statue.
▼ And yes, you can climb inside the hole.
The powers that be in Noto, which is on the Noto Peninsula, decided that the best use of its government grant was the monument shown in the above video. At 13 meters (42.65 feet) long it’s almost as big as a Gundam, and it also measures nine meters in width and four meters in height. But what’s arguably the most shocking number of all is how much government money the town spent on it: 25 million yen (US$241,500)!
Even crazier? The 25 million yen still wasn’t enough to pay for the whole thing, as the final cost came to 27 million yen (US$260,900), leaving the town to scrounge up the remaining two million on its own.
If you’re wondering how a giant squid statue is supposed to help with the coronavirus, the plan isn’t to have its frightful visage scare the virus away. The giant squid statue is located outside Noto’s Tsukumall michi no eki, or “road station.” These are roadside rest stops in rural Japan that offer local foodstuffs and crafts, giving travelers a place to relax and refresh themselves while sampling the local culture.
Since Notocho is famous for its delicious squid, which you can buy at Tsukumall, the officials in charge of choosing how to use the money thought that the statue was a wise promotional use of their windfall, under the logic that it’ll attract more people to the road station, and they’ll spend more money while they’re there. Not everyone who’s been commenting on Twitter about it 100-percent agrees, as the statue has been drawing wide range of reactions:
“At first I thought ‘Yeah, I bet kids will be happy when they see it,’ but they spent way too much on it.”
“This probably will get them more visitors once the pandemic settles down, but that’s a whole lot of money they dropped on this.”
“It’s the same as how when you’ve got a lot of money in your pocket, you always end up buying stuff you don’t really need at all.”
“Maybe it’ll become their version of Shibuya’s Hachiko statue. ‘Meet ya at the squid at 5 o’clock!’”
“Hold up, they didn’t design it to move like those mechanized crab restaurant signs?”
“Honestly, I think this is pretty cool.”
It’s worth keeping in mind that the grant was given for economic revitalization specifically, implying that other additional financial pressures the town might be facing during the pandemic, such as health care costs, are either already accounted for or being supported by other special funds from the national government. There’s also no denying that the giant squid statue is incredibly eye-catching, and it’s doubtful anyone will be able to drive by without stopping to get out for a closer look. Whether it’s going to be visually appealing enough to earn back the 25 million yen the town spent on it, though, is a question we’re going to have to wait a while for the answer to.
Giant squid statue information
Ika no Eki Tsukumall / イカの駅つくモール
Address: Ishikawa-ken, Hosu-gun, Noto-cho, Ossaka 18-18-1
石川県鳳珠郡能登町越坂18−字18番1
Website
Sources: YouTube/FNNプライムオンライン, Twitter (1, 2)
Top image: Pakutaso (edited by SoraNews24)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!

Japanese town that spent 25 million yen in COVID money on giant squid statue says it paid off big
Enormous Buddhist Kannon statue in Sendai shocks visitors with otherworldly looming
Tokyo’s giant Gundam statue dismantled in anime-like scene that’s warming the hearts of fans
Tokyo is getting a new giant Gundam robot statue this fall and it’ll be even bigger than the last
Japanese town will give you two million yen for having your third kid there in birth-boosting plan
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
Fewer ramen restaurants declare bankruptcy in Japan for first time in several years
New KitKat pizzas are coming to Pizza Hut Japan
Hokkaido has an Ice Festival that’s less famous than the Snow one, but beautiful in its own way
We followed Tokyo’s mystery walking map and ended up creating our own bar-hopping adventure
Buildings transform into giant robots in Japanese real estate company’s anime commercial【Video】
Smartphone remorse – Commuting with a blindfold to better understand blind pedestrians’ plight
The official cosplay booth models of Tokyo Game Show 2024【Photos】
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
China’s life-size Gundam anime robot statue is complete【Photos】
Japan’s craziest train station has a giant with light-up eyes growing out of its wall【Photos】
Dragon’s Maze: Japan’s built-by-hand giant labyrinth that gets bigger and harder every year
Leave a Reply