
This Question Block holds the greatest power-up of all: cold drinks!
Super Mario really doesn’t get enough credit for what an active lifestyle he leads. Sure, his rotund physique might make you think he’s a couch potato, but the guy actually spends the majority of his time running, jumping, and doing other intense physical exercise, much of it in or on the forests, mountains, and beaches of the Mushroom Kingdom and other adventurous locales.
So if you’re taking a page from Mario’s playbook and planning to spend the summer outdoors, Nintendo wants to make sure you’re adequately outfitted with its new line of Super Mario outdoor leisure goods.
Starting things off is the Question Block Cooler Bag, designed to keep your beverages and other real-world power-ups properly insulated. You don’t have to punch it to open it, as there’s a zipper running around the top, and it’s large enough to hold nine 500-mililiter (16.9-ounce) drink bottles, but can also fold flat once you’ve emptied it.
If you’re carrying your cooler to the park for a picnic, you’ll want to take this mysterious-looking item with you…
…since it unfolds into a padded cushion to sit on!
Alternatively, if you want to be up off the ground, there’s a Question Block Folding Stool too, which is compact enough to fit into a handy carrying bag when not in use.
Of course, being out in the summer sun is no fun without a way to keep yourself cool. To that end, Nintendo has two Cool Towels that you moisten for a comforting chill showcasing an 8-bit-style stages (and guest-starring Luigi).
Or, if you want to go the old-school Japanese route, you can pick between two folding fan patterns.
The water level fan looks especially soothing with some late afternoon sunlight filtering through the fabric…
…while the Koopa Castle one gives you a fire chain strap to make Mario’s jump even more death-defying.
The three-section neck pouch is useful for holding your passes and spending money for any music festivals, sporting events, or anime conventions you might be planning to attend.
▼ The clever three-section design unfolds to simulate Mario punching the block and a mushroom rising from it.
And rounding out the lineup is this stainless steel drink bottle with a Lakitu strap.
The whole collection is available through the Nintendo online store here, with prices ranging from 1,110 yen (US$10.60) for the cool towels up to 3,520 yen for the Question Block Cooler Bag. And if you’re looking for some special apparel to wear on your excursions, don’t forget about those new Super Mario-themed summer kimono.
Source: PR Times
Top image: PR Times
Insert images: PR Times, Nintendo (1, 2, 3, 4, 5, 6, 7, 8, 9)
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]
















Have a Super Mario Summer with Nintendo’s newest line of outdoor leisure products
Nintendo’s awesome Super Mario chocolate-making trays are here to power up Valentine’s Day
Nintendo’s Super Mario throws out first pitch at professional baseball game in Japan[Video]
Super Nintendo World: The food and swag 【Photos】
Nintendo’s Super Mario becomes Super Jerk thanks to figure defect
Kanji ice cream becomes a sell-out hit in Japan
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Self-proclaimed Americans arrested for breaking into Punch the monkey’s Japanese zoo habitat
Hundreds of rose bushes in bloom at Tokyo’s off-the-beaten-path, next-to-the-tracks flower street
Studio Ghibli’s president is leaving the company. Will it change how they make anime?
Studio Ghibli adds mini pillows and massive mats to its anime merchandise store in Japan
Six towering historical warrior floats will grace Fukui’s Mikuni Festival for three days
The top 12 incomprehensible school rules, as chosen by high school students
161-year-old Kyoto confectionary maker releases new edible Pokémon lineup
7-Eleven Japan now has ramen machines…but only at 41 stores
7-Eleven Japan is releasing Greedy chocolate chip and whipped cream sandwiches
Starbucks Japan adds a new Frappuccino and Milk to the menu, but are they worth the calories?
Don’t miss the Tokyo Tower City Light Fantasia ~Summer Landscape 2026~ event during your travels
Starbucks Japan releases two new “chunky” drinks… and matching gel designs for our nails
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Super Mario’s super nipples make their video game debut in Super Mario Odyssey【Video】
Japanese photo studio lets parents transform their kid into Baby Super Mario from Yoshi’s Island
Nintendo unveils new Super Mario travel item merch line just in time for midsummer trips【Photos】
The reason why Nintendo’s Super Mario smartphone game won’t have in-app purchases is brilliant
Super Mario and Gap Japan team up for new Nintendo clothing line【Photos】
Super Mario kimono, Bowser underwear part of gigantic Nintendo/Japanese fashion brand collab
Tokyo’s Super Mario Christmas decoration displays are super cool【Photos】
Super Mario is officially a plumber again, Nintendo says
Super Mario isn’t a plumber, Nintendo officially says
Opening season announced for Universal Studios Japan’s Super Nintendo World
New Nintendo Lego kit is a beautiful piece of moving pixel art of Mario and Yoshi【Photos】
New Super Mario prize lottery giving out awesome Question Block snack dispensers【Photos】
Nintendo’s Mario Maker lets you do exactly what it promises 【E3】
Suntory x Super Mario collaboration creates a clever way to transform into Mario【Videos】
Nintendo says there are no game overs, EVER, in upcoming Super Mario Odyssey