Recently, we’ve been seeing what appear to be cracks in Nintendo’s outer image as a smiley, pure-hearted, “I’m OK, you’re OK” kind of company. First, we saw that the company’s official Line account is still holding a grudge against Sony for the industry-changing success of its PlayStation console. Now, some fans have found that their new figures of presumable nice guys Mario and Luigi reveal the Nintendo stars to be smirking, gloating jerks.
Japanese confectioner Furuta’s popular Choco Egg series consists of an egg-shaped chocolate treat with a toy inside. Furuta occasionally partners with companies such as Disney and Nintendo, and right now it’s selling a special Super Mario 30th Anniversary Choco Egg. Each candy comes with one of 14 figures from the hit platforming series, and while we can always find rooms in our hearts for another Yoshi toy, no doubt what most fans are hoping for is the Mario figure standing in the center of the collection in this promotional image.
Between his confident wink and friendly thumbs-up, the pose manages to capture a lot of what gamers love about Mario’s straightforward, active personality. Considering that anyone buying one of the Super Mario 30th Anniversary Choco Eggs is a fan of the series, and also judging from his screen name, we’re guessing that Japanese Twitter user @SUPERMARIO_128 was pretty excited when he found the red-suited hero himself waiting inside his chocolate.
Unfortunately, it looks like there was a problem somewhere along the way in either the figure’s manufacture or shipping, because his Mario figure’s body language didn’t seem to be saying “Go for it, buddy!”, but “Go to hell!” Or maybe “It’s a you, someone I can’t stand!”
不良品じゃねーか!wwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwwww pic.twitter.com/1JkP35mHDR
— マリオP (@SUPERMARIO_128) October 11, 2015
A 180-degree rotation of the figure’s wrist has a similar effect on the impression Mario gives, as he can’t even be bothered enough to turn fully around to express his dismissive disapproval. Apparently this bad attitude runs in the family, too, as evidenced by this Choco Egg Luigi that Twitter user @heisei_nyanko now finds himself the owner of.
@SUPERMARIO_128
— 平成猫 (@heisei_nyanko) October 11, 2015
ルイージ持ってます! pic.twitter.com/ekZWA73pNo
“I think I got a defective figure!” tweets @SUPERMARIO_128. Maybe he’s right, or maybe after 30 years Mario is just too tired to keep up the nice guy act any longer. Either way, we think that these upside-down Super Mario figures might end up being Nintendo fans’ version of those stamps with the upside-down airplanes.
Source: Hachima Kiko, Twitter/@SUPERMARIO_128
Insert images: Furuta



Japan’s Choco Eggs now come with Super Mario figures from two decades of Nintendo history
Babymetal becomes the newest alternate character for Nintendo’s Super Mario Maker 【Video】
Nintendo’s Shigeru Miyamoto shows what to do with your other hand while playing Super Mario Run
After years of stomping on enemies, Nintendo’s Mario becomes a stamp series in Japan
Make summer super with Nintendo’s new Super Mario outdoor goods lineup【Photos】
Police in Japan looking for who’s responsible for dumping 80 loaves of bread on side of road [Video]
Data suggests increased bear sightings have led to a decrease in mountain climbers across Japan
Nike x One Piece collection brings Devil Fruits to sneakers and streetwear in Japan
Nephew of Studio Ghibli director Hayao Miyazaki serves up Totoro Shaved Ice in Tokyo
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Pikachu and other Pokémon evolve into hydration types with Thermos drinkware collaboration [Pics]
Amid foreign sex tourist rise, Japanese government considering outlawing paying for prostitution
Winnie the Pooh cosplays as Yuzuru Hanyu for new plushie collaboration
We recommend not buying one pack of Japan’s new convenience store corn soup-flavor fried chicken
Nagoya’s famous Shinkansen platform noodle shop has other, better branches nearby
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Studio Ghibli unveils new interactive stationery dioramas that bring anime movies to life on your desk
Studio Ghibli composer Jo Hisaishi just set three Guinness Records
Anime fans can now wear a Seiko watch inspired by Japan’s One Piece Shinkansen
7-Eleven Japan brings back best-selling flat croissant that became a hit on social media
Foreign hiker on Mt. Fuji loses consciousness and dies, becoming climbing season’s second fatality
Universal Studios Japan partners with manga horror master Junji Ito’s Tomie
Starbucks Japan releases two new seasonal drinks that blur the line between summer and autumn
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
Tokyo’s newest viral dessert is like a Japanese parfait inside a bread bun [Taste test]
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japanese vending machine sells freshly squeezed lemon juice with a futuristic light show
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Nintendo’s employee recruiting pamphlet is a full-color Super Mario storybook【Photos】
Super Mario is officially a plumber again, Nintendo says
The reason why Nintendo’s Super Mario smartphone game won’t have in-app purchases is brilliant
Super Mario isn’t a plumber, Nintendo officially says
Nintendo is shutting down the level upload feature for Super Mario Maker
Nintendo confirms that yes, Mario is punching Yoshi in the back of the head in Super Mario World
Super Mario’s super nipples make their video game debut in Super Mario Odyssey【Video】
Nintendo’s Super Mario throws out first pitch at professional baseball game in Japan[Video]
Nintendo says there are no game overs, EVER, in upcoming Super Mario Odyssey
The more you know Mario: The unusual Japanese names of Nintendo’s Super Mario characters
New Nintendo Lego kit is a beautiful piece of moving pixel art of Mario and Yoshi【Photos】
The real story of Nintendo’s Mario
Super Mario movie delayed, Nintendo posts strange apology
Nintendo’s Mario Maker lets you do exactly what it promises 【E3】
Super Mario is turning 30, Nintendo celebrates with a trip down memory lane and a new project
Have a Super Mario Summer with Nintendo’s newest line of outdoor leisure products
The Lego Super Mario set is way more awesome than it needs to be【Video】