
Multi-year creative alliance promises interactive theme park entertainment kicking off soon.
It’s barely been a week since Universal Studios Japan announced that it will be expanding its Super Nintendo World by building a brand-new Donkey Kong zone. That already put a visit to the Osaka theme park onto the itinerary wish list for video game fans, and USJ is keeping the accelerator down with another amazing revelation: it’s entering into a partnership with the Pokémon franchise!
Details are still scarce, but USJ describes the agreement as a “creative alliance.” The plan isn’t just to put up a few Pokémon standees around the park, either, as the parties say they’ll be working together to create “interactive entertainment” in which “the real and virtual worlds will come together creating a revolutionary theme park experience.”
▼ The announcement tweet
/
— ユニバーサル・スタジオ・ジャパン公式 (@USJ_Official) October 6, 2021
📣速報!
\
本日、株式会社ポケモンとの提携を発表しました。
現在、複数の開発プロジェクトが進行中✨
第1弾は、2022年中にも登場予定!
新たなエンターテイメント創造に挑戦する当プロジェクトの続報を、お楽しみに!
詳しくは⇒ https://t.co/yzNxhqzlhs #USJ #Pokemon pic.twitter.com/PHTFxhj8lz
It’s worth pointing out that while the mainline Pokémon titles have appeared exclusively on Nintendo hardware, the games are actually made by a completely different company, Game Freak, with the Pokémon Company controlling the rights to the overall franchise. Because of that, USJ’s pre-existing partnership with Nintendo wasn’t in and of itself a green light to Pikachu and the other Pocket Monsters eventually showing up in the park, and the Pokémon-themed attractions aren’t being planned for within the Super Nintendo World sections of USJ.
▼ USJ president J.L. Bonnier and Pokémon Company CEO Tsunekazu Ishihara, smiling like two guys who know their organizations’ fans are going to like what they have in store for them.
The promise of interactive entertainment is especially exciting, considering how many clever ways USJ’s Super Mario attractions adapted the series’ gameplay elements to physical space, and blending real and virtual worlds is something that’s already been proven can work extremely well for Pokémon by Pokémon GO.
“This strategic alliance with Universal Studios Japan reflects our commitment to continue delivering the joy of Pokémon in ever evolving ways for years to come,” says Ishihara. Fans, no doubt, still have plenty of questions about what exactly the new attractions are going to be, but the answers are going to be fun to find out, and USJ says that it will “immerse guests into the world of Pokémon with innovative technology and creativity beginning in 2022.”
Source: Universal Studios Japan via Otakomu
Top image ©SoraNews24
Insert images: Universal Studios Japan
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
Follow Casey on Twitter, where he’s hoping they’ll sell those awesome Magikarp taiyaki cakes at USJ.


Super Mario and Pikachu join forces for new parade at Universal Studios Japan
New interactive Pokémon attraction coming to Universal Studios Japan
Sounds like Universal Studio Japan’s Nintendo zone is going to be huge!
Pokémon DJs and biggest-ever horde of zombies now appearing at Universal Studios Japan
Super Nintendo World USA announces opening date at Universal Studios Hollywood【Video】
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
7-Eleven Japan to start selling Vietnamese banh mi sandwiches this summer
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Starbucks Japan releases new Frappuccino, tea and soda drinks for summer
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Suspected Japanese ice cream cartel under investigation for price-fixing
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
All-you-can-eat cheese restaurant in Tokyo is a hidden gem not many people know about
Studio Ghibli releases new anime character fans to keep fans looking and feeling cool this summer
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Universal Studios Japan starts Super Mario Sunshine-style “soaking wet” Power Up Summer event
Spy x Family Secret Mission attraction coming to Universal Studios Japan to test your spy smarts
Super Mario Sunshine-style water splash event coming to Universal Studios Japan this summer
Universal Studios Japan issues reminder warning about showing too much skin inside the park
Nintendo announces its Universal Studios attractions are coming to the U.S. too!【Video】
New Monster Hunter attraction at Universal Studios Japan lets you hunt monsters in VR
Chainsaw Man coming to Universal Studios Japan with Pochita chow, plushies, and thrill ride music
Demon Slayer: Kimetsu no Yaiba gets new roller coaster attractions and food at Universal Studios Japan
Demon Slayer anime restaurant coming to Universal Studios with Hashira meals, life-size figures
First look at Universal Studios’ Mario Kart ride, Super Nintendo World’s opening date revealed【Vid】
There’s a brand-new Chainsaw Man attraction coming to Universal Studios Japan
Universal Studios Japan to (probably) get Nintendo-themed attractions
Sailor Moon, Final Fantasy attractions coming to Universal Studios Japan
Here it is: The finalized map for Super Nintendo World at Universal Studios Japan (and its food)
New visual unveiled for Universal Studios Japan’s Nintendo World shows a pixel-perfect panorama