
Finally, a toy for masochists who only want to be nibbled at a teeny-tiny bit!
I’ll be the first to admit it—when I pet my cat and get a little chomp in return, the overwhelming cuteness of the action overwhelms any pain I might have felt. This goes double for really small cats whose teeth haven’t grown all the way in yet, and apparently, it’s something parents get a kick out of too! When your baby is too small to have any teeth, the soft feeling of them gnawing on your finger is…well, kinda adorable! What a shame, then, that this period of worry-free nibbling is so woefully short.
The geniuses at Japanese corporation Yukai Engingeering have figured out a placebo to recapture those bygone gummy chewing days. Their line of robotic toys titled Amagami Hamuhamu (literally “Playbiting Numnum”) was inspired by team members’ real experiences of raising their own children. The initial concept for the toy was to reproduce that sweet, short-lived experience infinitely, and it looks as though they’ve made some excellent progress!
▼ The cute calico cat on the left is Yuzu and the Shiba Inu pup on the right is Kotaro.
These products aren’t officially for sale…yet. Since this might be considered a niche product by some closed-minded investors, Yugai Engineering plans to utilize crowd-sourced funding to release their initial batch of Amagami Hamuhamu pals sometime in the spring of this year. Until then, you can enjoy the teaser website they’ve set up and subscribe to their mailing list to keep tabs on their jaw-wiggling journey.
▼ I’m feeling soothed already.
The company has even stated that they’re willing to share the technology used in these toys so that all kinds of stuffed animals will be able to detect the presence of your finger (or, er, whatever else) and gently nom on it without any worry of injury or indecency.
▼ Simply install the Hamu Ring System into the plush of choice, and voila! Now it can chew you!
This is only the latest in the variety of weird and wonderful potential crowdfunding ideas we’ve covered on the site. How else are brilliant minds meant to fund ideas like Onionade, the onion-based beverage? Or this cool watch styled after a Sengoku-era warrior’s armor? We really hope that this project reaches its goal too so that even more people can appreciate the art of having your finger bitten very, very gently.
Related: Amagami Hamuhamu Teaser
Source, images: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]




Japanese company makes a robot specifically to keep your cat entertained
Japanese company’s fashion hoods let you add cute cat ears…to your cat
Cats and dogs apologising at Japanese press conference is our newest gacha capsule toy obsession
Mister Donut and Godiva continue their sweet sweets relationship with new treats on sale now in Japan
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Animate Akihabara releases a lucky bag for the first time in years, and it’s amazing
Draw like a Studio Ghibli anime artist with exclusive watercolour set approved by Hayao Miyazaki
WARNING! The Civic hatchback can’t drive through Evangelion AT fields, Honda’s lawyers say【Vids】
We try an unusual buffet of dishes made from wild game at a roadside stop in Chiba
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
The etiquette rules for visiting Shinto shrines in Japan
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Japanese women showing rebounding interest in giving Valentine’s Day chocolate【Survey】
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
10 times to avoid traveling in Japan in 2026
What’s inside Starbucks Japan’s fukubukuro lucky bag for 2026?
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Leave a Reply