
Pets saying sorry for their bad deeds is also a fun way to learn Japanese.
With Japanese society so heavily focused on the harmony of the group rather than the individual, letting the team down is a transgression that requires a serious apology.
There are many levels of apology in Japan, a country well-known for its apology culture, and somewhere at the top of the ladder in terms of seriousness is a public apology in front of the press, known as “shazai kaiken“, or “apology press conference“.
The shazai kaiken has a distinct look to it, often consisting of microphones, name plates, and a table covered in white cloth. Behind the table are one or more individuals, who stand at the end of the press conference and give such a deep bow it’s like they’re trying to give us a full view of the tops of their heads.
These types of apologies are often utilised by companies or public figures to atone for their wrongdoings, but now, thanks to a new gacha capsule toy series from Gashapon, we get to see what it would look like if cats and dogs were apologising for their naughty behaviours.
Called the Animal Press Conference, there are a total of six sorry animals to collect in the series. Some of the pets include a naughty miniature dachshund, who, according to the sign on its stand, is apologising for “hakai koui“, which translates to “act of destruction“.
We’ve seen enough naughty pup videos on the Internet to guess this dachshund’s act of destruction may have involved ripping things to shreds and leaving them scattered around the house for their owner…or perhaps it was just the good ol’ act of eating someone’s homework.
There’s also a remorseful-looking Shiba Inu, who is apologising for “fumitsuke“, known in English as the act of “trampling“.
This naughty Shiba is probably in the doghouse for trampling on its owner who was trying to have a sleep-in. Shame on you!
Next up is a naughty Pug. What did you do, you cheeky animal???
▼ “Tsumamigui“
“Tsumamigui” is the act of secret eating, and we all know how our furry companions would guzzle through a whole bag of pet biscuits if we gave them half a chance. Eating without your human’s permission is a misdemeanour that deserves a press conference-level of apology!
▼ “I sincerely apologise for my indiscretion”.
We’ve got to hand it to dogs, though, as they do know how to work those puppy eyes and look sincerely sorry when they’ve done something wrong. Cats, on the other hand…well, they’re a different beast, so it’s unusual to see them looking apologetic for any of their bad behaviours.
▼ “Yes, okay, I may have ripped your 壁紙 (“kabe gami” / wallpaper), but what was it doing there in the first place?!”
There are two more apologising cats in the lineup — a white one, who is attempting to make amends for “Tissues” and a black cat, who’s regretting its behaviour with “Shoji“. As we’ve seen in the past, cats and shoji (traditional sliding paper doors) are mortal foes that should never be left alone in a room together.
Each capsule toy is priced at 300 yen (US$2.60) each, and if you buy more than one, you can line the animals up next to each other for a very unusual apology press conference.
We can almost hear them shouting “誠に申し訳ございませんでした” (“makoto ni moushiwake gozaimasen deshita”/ “we are truly sorry”), just like the hoomans do when they’re giving a public press conference apology.
The range was just released in the first week of February, and the buzz surrounding them suggests they’re well-poised to be as popular as these bowing cats released in December.
If they’re anywhere near as popular as the gacha range featuring Godzilla and its fellow kaiju apologising, press conference-style, then you might want to buy all these pets, because the Godzilla collection is so sought after it now sells for hundreds of dollars online!
Related: Gashapon World
Images © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]











Godzilla and fellow kaiju monsters apologise at Japanese press conference for acts of destruction
Cats bowing in apology is Japan’s latest weird gacha capsule toy collection
Sushi By Foreigners BC: Japanese gacha capsule toys just keep on getting weirder
New Japanese gacha capsule vending machine toys bring you sheep’s clothing to dress your cats in
Cats cosplay as bunnies in Japan with new capsule toy feline hat collection
Studio Ghibli adds new Jiji’s baby plush toy to its anime merchandise range in Japan
Tokyo sweets store has a “350% Pudding Soft Serve”, and people are going wild for it
Beautiful off-the-beaten-path spot near samurai castle in rural Japan looks like a Monet painting
Japanese figure skating star Yuzuru Hanyu and Winne-the-Pooh announce crossover merch line [Pics]
Shinto shrine in downtown Tokyo announces cosplay ban
Wagyu ramen for foreign tourists appears in Kabukicho, with a very high price tag
Studio Ghibli releases new Kiki’s Delivery Service Jiji music box for anime fans
McDonald’s Japan’s new Chiikawa Happy Meal figures are here![Photos]
This awesome Japanese arcade chain has crane game coaches to help you win prizes
Did you know? Only one Beard Papa’s in all of eastern Japan sells soft serve in a cream puff
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Anime fan in Japan arrested for ordering and cancelling over 4.3 billion yen in anime merch
Starbucks Japan teams up with Traveler’s Company for new stationery and goods collection
Pokémon Center Online designates first Pokémon items that will require Japanese ID card to buy
Beautiful Totoro bonsai figure needs no watering, makes soothing rain showers whenever you want
Japan’s new beer glass is designed to force you to drink…water [Video]
End of a manga era as Weekly Shonen Jump’s circulation drops under one million
Kochia calling: Right now is a great off-season season to visit this beautiful Japanese park
This beautiful rural Japan river is a great alternative to touristy summer retreats [Photos]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japan now has human refrigerators inspired by Japanese vending machines
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Air-conditioned dress shirts arrive in Japan to save working professionals from sweltering heat
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Cup Noodle unveils first-ever cold-water instant ramen in Japan
99-year-old woman rescued while attempting to climb Mt. Fuji
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Tiny travel guides are our latest Japanese gacha capsule toy obsession
Daruma Man: The Japanese gacha capsule toy series we never knew we needed
Japan’s Flat Gasha Pon takes gacha capsule toy machines to a whole new level
Gigantic gacha machine appears in Tokyo department store for capsule toy celebration
Gacha capsule toy machine sells…Japanese rice bags?!
Japanese drink vending machine capsule toys: A must-have for recreating Japan in miniature
New “All Night Cat Watch” toy series created in Japan to keep late sleepers company
Cute cat-shaped food and kitchen appliances hit the gachapon capsule toy market
Cat lovers can now put a canned ring on it with new line of capsule toys
Naughty anime tentacles are on their way to Japanese capsule toy machines – in six cute colors!
Mr. Sato’s day made from this gacha capsule toy with a special surprise【Pics】
Celebrate famous works of art AND cats with these adorably clever “Cats in Art” capsule toys
Botched art restorations become Japanese gacha capsule toys
Japan has a random hotel room gacha capsule vending machine
An adorably awesome use for Japan’s mini rice cooker capsule toys: Pet bird feeders!【Video】
New gachapon vending machine capsule toy range features miniature sweaters for water bottles