
Everyone’s favorite depressed egg is ready to spruce up your Easter breakfast!
Easter is coming up, and that means it’s the season for colorful bunny and egg motifs. Even in Japan, the cute, pastel decorations of Easter are becoming popular, and honestly who better to represent the egg category of Easter than Sanrio’s lazy raw egg character, Gudetama? After all, he is the bright, springy color of yellow!
Okay, maybe he isn’t the best representation of Easter aesthetics, but we love him anyway, and he is an egg, so there is a connection there…
So that’s why Japanese health- and eco-conscious donut specialty shop Floresta has teamed up with Sanrio to produce Gudetama-themed donuts for Easter! They’ll be released over two rounds throughout April, and though the depressed and perpetually tired egg is usually too exhausted to muster up the energy to do anything, he’s actually making an effort this time around by donning a pair of bunny ears for the first round.
He and his overexcited baby chick friend Shakipiyo are featured in a pair of round donuts that come with a donut hole shaped like one or the other on top. Written on Gudetama’s donut is “I’m so tired”, but he’s still doing his best to wear his bunny ears and appear lively. Meanwhile, Shakipiyo, with his eggshell pants, contentedly sits on his donut. Both donuts sell for 520 yen each (US$4.23) and are available now until April 12.
The second round includes a cup of iced donut holes called the “Koro Koro Cup” (“Roly-Poly Cup”). One of the donut holes is decorated to look like Gudetama’s grimacing face wearing what looks like Shakipiyo’s eggshell pants, and another features the face of Nisetama, who is a mysterious but cheerful Sanrio character in a yellow bodysuit. Other donut holes in pretty Easter colors are also included. The cup will sell for 690 yen and be available from April 13 to 24.
By the way, the yellow color of the coating on Gudetama, Shakipiyo, and Nisetama’s donuts is actually made with kabocha powder, which is produced from domestically-sourced Japanese pumpkins and is mixed into Forester’s trademark white chocolate dip. Though the pumpkin flavor doesn’t sing of spring, it still sounds delicious! And of course, since Floresta prides themselves on hand-making every donut, you know you’re in for a fresh, tasty treat.
The Gudetama Easter Donuts will be available at Floresta stores during their designated time frames, but all three are also available to order online now until 11:59 p.m. on April 14, regardless of their in-store release dates. If you love Gudetama and want to try some delicious, health-conscious Gudetama-themed donuts, then you’ll want to check out your local Floresta store or order online soon!
Of course, this isn’t the first time Gudetama has appeared in edible form. We’re still hoping for the Gudetama McFlurry will come back to McDonald’s Japan one day!
Source, images: PR Times
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]






Eat these new desserts and celebrate the weirdest Easter ever with the lazy egg Gudetama
Sanrio characters Gudetama and Pom Pom Purin are now sweeter than ever as donuts 【Photos】
Savor some Sanrio chocolate costume cuteness with organic Halloween Cinnamoroll donuts
Krispy Kreme Japan’s adorable Easter chick donut is back with sakura and strawberry friends
Sanrio’s lazy egg character appears on menu items at new Gudetama Cafe in Osaka
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Godiva melts minds by releasing a new corn chocolate drink in Japan
Shinto shrine’s night sky firefly sweets are Japan’s newest breathtaking, mouthwatering desserts.
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Retro fashion magazines from Tokyo’s street market remind Mr. Sato of a special gift from his dad
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Body of missing American college student found in Kyoto mountains
Colour Hunting: The hot new street photography trend changing how we see Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Osaka is hosting a “hentai” event, but it’s probably not what you think
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
We’ve already fallen in love with Japan’s Rilakkuma Valentine’s Day donuts【Photos】
We try the adorable Krispy Kreme chick donuts convincing Japan to love Easter
Say hello to the new Easter doughnut range from Krispy Kreme Japan
Sanrio’s laziest character gets a hand from its surliest as Bad Badtz-Maru joins Gudetama Cafe
Meet and eat nostalgic Sanrio characters from the 80s at limited-time cafe in Tokyo