
Time to separate the jerky from the jerks.
Every once in a while, we like to put our writers to the test and ensure that they keep those keen food criticism skills sharpened. After all, you never know when the next fast-food flavor of the month will drop…
…
OK, fine. We do know that they drop every month, but I bet even all you smarty-pantses out there would struggle with this challenge. It’s called Gourmet Writers’ Rating Check and involves a team of our food reviewers tasting two food products that are alike in every way except for price and presumably quality.
▼ This episode’s lineup
In this episode, our crew will put their reputations on the line to see if they can pick out the more finely crafted beef jerky. Beef jerky often isn’t associated with haute cuisine as much as it is a snack with beer or while hiking. But much like anything else from jelly to potatoes, there’s always room to make something exquisite when food is involved.
As proof of that, we have Yamagata Prefecture Kuroge Wagyu Beef Jerky. Crafted from the Japanese Black breed of wagyu in the bountiful nature of Yamagata, a single 30-gram (1-ounce) pack of this jerky will set you back 648 yen ($4.37). It certainly sounds good, but most beef jerky eaters are probably more familiar with the Top Valu (Aeon store brand) 10-gram (0.35 ounce) pack of beef jerky for 100 yen ($0.67) which is made with 100-percent New Zealand beef.
And speaking of “beef jerky eaters,” among our panel of contestants, there’s a fair disparity among those who often eat beef jerky, rarely eat it, or even have never eaten it in their life. It will be interesting to see if experience acts as a boon or a bane in this installment of Gourmet Writers’ Rating Check.
Remember, the writers are NOT being asked to select their favorite of the two when they take a blind tasting of each. Instead, they must draw on their experience with fine dining to determine which one is the more purportedly painstakingly produced product on the plate.
So, without further ado, let’s hear from our writers, who had to pick which of the two jerkies they were served, A or B, was the premium one.
▼ P.K. Sanjun: “B”
P.K.: “I’m totally confused, but I wonder if it’s A? When comparing the two, B definitely has less salt and flavor. I wasn’t so impressed with A, but it had a kind of foreign taste that I’ve known for a while. So… Could that mean? If B is from Yamagata Prefecture, then it must be the expensive one? Uhhhhhhhhhhhh, yes. I’m going with B. Honestly, I like A better, but B felt like something I’ve never eaten before. B doesn’t feel like a foreign taste!”
▼ Go Hatori: “A”
Go: “I really don’t like beef jerky all that much, and I almost never eat it…but wait a second, this is pretty delicious. It’s kind of like corned beef… Anyway, my answer is A. A was more delicious. It had a strong taste of beef and was delicious, but B’s flavor felt kind of off. At least, it didn’t remind me of corned beef. This is a bit of an exaggeration but B is like an instant ramen ingredient and A is like corned beef.”
▼ Seiji Nakazawa: “A”
Seiji: “I don’t think I’ve eaten beef jerky once in my life. Boy, this is hard. This is a long shot, but I think A? The more I chewed on A, the more the flavor came out and it was a beefy flavor. B was hard to chew at first and there wasn’t much flavor. The taste of the seasonings wasn’t very good. On the other hand, the taste of A changed as I chewed and with more of the meat flavor coming out. I don’t know anything about this stuff, but I think it’s A.”
▼ Ahiruneko: “A”
Ahiruneko: “I’m not trying to make excuses, but I think I have a bit of a cold. I don’t eat beef jerky much either. Hahhhhhh… The tastes are different, but which one is more expensive? Could it be A? B has a weaker taste and feels like a derivative of A. This might just be my stuffy nose talking, but B tasted a bit like that old squid candy. A was delicious, so I’ll go with A.”
▼ Masanuki Sunakoma: “A”
Masanuki: “I always used to eat the beef jerky with a Tengu on the package. At first, I thought A was the cheaper one because it didn’t taste as good. But then I had B, and it was even weaker tasting. I don’t think A was especially good beef jerky, but it was still better than B in terms of taste and aroma. B was so bad that I was a little disappointed in it. Whoever made B should try harder.”
▼ Mr. Sato: “A”
Mr. Sato: “I don’t eat beef jerky all that much. Hmmm, I can’t tell by only eating A. Oh, B is totally different. Ohhhhhhhhhkay, I think I got it… I think it’s probably A. A had a prominent meaty feeling but B had almost no flavor, even when I chewed it. Even after eating A, the drop in quality is really steep. A is the one I’d pay for. B just felt like sluppin sluppin. I could be wrong though…”
*Editors Note: We have no idea what Mr. Sato means by “sluppin sluppin” and we are sorry.
▼ Yoshio: “B”
Yoshio: “I always get beef jerky from Costco and eat it up. Whelp, the expensive one is B. In B, the flavor of the meat really came out and lingered in my mouth. On that same note, the flavor of the meat in A doesn’t last. I’m exaggerating a bit, but A is more like something you get from a candy store. B had a stronger taste and for about a tenth of a second longer. Yeah, this was a really good one!”
Yoshio’s certainty supported by experience with beef jerky is hard to deny. On the other hand, it should be noted that he has been this year’s worst performer at Gourmet Writers’ Rating Check and the only writer with sub-50-percent accuracy. However, on a third mutant hand, he also has the backing of this year’s leading writer in P.K. who boasts an 80-percent hit rate.
Together the best and the worst of Gourmet Writers’ Rating Check are up against everyone else as they gather in the officer to hear that the more expensive beef jerky is, in fact…
▼ “B!!!”
It looks like when it comes to distinguishing quality, experience really is the best teacher. Our less-jerky-inclined writers seem to have been taken in by the flavorful seasonings of the Top Valu brand while our winners realized that it’s all about the meat itself. As a result, Yoshio has managed to claw himself back up to 50 percent.
Let’s see how everyone else landed!
▼ P.K. Sanjun (correct): 33 wins, 8 losses (80.4 percent accuracy): “B didn’t have a foreign taste.”
▼ Seiji Nakazawa (incorrect): 27 wins, 8 losses (77.1 percent accuracy): “The taste came out while I was chewing A.”
▼ Ahiruneko (incorrect): 23 wins, 13 losses (63.8 percent accuracy): “B tasted like squid candy.”
▼ Masanuki Sunakoma (incorrect): 24 wins, 16 losses (60 percent accuracy): “It wasn’t so much that A was good. B was just worse.”
▼ Go Hatori (incorrect): 22 wins, 15 losses (59.4 percent accuracy): “A was delicious like corned beef.”
▼ Mr. Sato (incorrect): 20 wins, 15 losses (57.1 percent accuracy): “B was sluppin sluppin.”
▼ Yoshio (correct): 17 wins, 17 losses (50 percent accuracy): “This was a really good one!”
By the way, Gourmet Writers’ Rating Check is held in seasons with this, the second, nearing its end. Once concluded, the next season will start anew with all writers being given a clean slate for the first time in two years.
One fun fact is that P.K. is the only writer who has taken part in every single challenge this season, making his commanding lead even more impressive. Only time will tell if he can hang onto it until the very end. Find out next time on Gourmet Writers’ Rating Check!
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]



















Can our gourmet writers tell which fruit jelly is luxuriously six times more expensive?
Can our reporters tell fancy specialty store camembert cheese from the convenience store stuff?
Can our writers tell the difference between cheesecake from a luxury hotel and a factory?
Can our writers tell which grilled sweet potato is 12 times more expensive?
Our toughest blind taste test yet — can our writers pick out the more expensive mochi?
Fake police phone scam also highlights dumb stereotype about how foreigners speak Japanese[Video]
Secret Starbucks sausage customization sparks sweet joy in Japan[Taste test]
Tokyo sakura report: Why Shinjuku Gyoen beats Ueno Park for hanami cherry blossom viewing
10 awesome Tokyo cherry blossom festivals and experiences for this year’s sakura season
The massive Pokémon card public art display going on in Japan right now is a thing of beauty【Pics】
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
Tokyo’s amazing 2D Cafe looks like an illustration, but it’s an actual restaurant you can eat in!
Genuine Muramasa blade and Muromachi katana on display at Tokyo’s Touken Ranbu store【Photos】
Expo 2025 mascot Myaku-Myaku to release tastefully erotic photo book
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Train station platform ramen store closes its doors on half a century of history in Tokyo
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Japan’s cherry blossom season predicted to start earlier than we’d thought, especially in Tokyo
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Can our writers pick out the pricier strawberry shortcake against one over four times cheaper?
Can our writers’ taste buds pick out the luxury kamaboko fish cake from these two?
Our writers battle to distinguish Lady Boden from the 8x more expensive Jean-Paul Hévin ice cream
Can our foodie reporters tell the difference between two brands of tofu with a huge price gap?