
Mr. Sato is filled with appreciation for the other Mr. Sato.
Tokyo has a number of neighborhoods, such as Shibuya and Harajuku, that celebrate trendy, youthful fashions and culture. There’s also a part of the city, though, with a focus on a more mature clientele.
Located part-way between Ikebukuro and Ueno on the Yamanote loop line that encircles the city center, Sugamo is a gathering place for Tokyo’s senior citizens, and while it’s an interesting spot to check out on any day, our ace reporter Mr. Sato timed his most recent visit for June 4.
That’s because Sugamo Jizo-dori, the main shopping street in the neighborhood, has a special street market on the 4th, 14th, and 24th of every month. This being Sugamo, it’s not a wild, invasively loud block party, but various merchants set up stalls on the street selling items at especially attractive prices.
Many of the stalls sell snacks, and Mr. Sato found himself tempted by bags of dried fruit for 200 yen (US$1.25) each if you bought five at a time and bundles of three bags of senbei for 500 yen.
He also got his fortune told by a streetside diviner, a kindly older gentleman who read Mr. Sato’s palm and face for 2,000 yen. According to the fortune teller, there are no proverbial dark clouds looming on Mr. Sato’s horizon, though he expressed some concern over the “sun line” on his right hand not being very distinct. Apparently this is an indication that he’ll need to continue working hard to be successful, but our reporter has never backed away from a challenge, and with the fortune teller adding that though he isn’t destined to be rich, he won’t end up being poor either, Mr. Sato was happy with the overall-good forecast of his future.
▼ Mr. Sato having his fortune told
But the highlight of Mr. Sato’s visit to Sugamo’s street market was a pair of vintage fashion magazines he picked up for 100 yen each.
To illustrate just how classic of publications we’re talking about here, one of them is simply titled Fukuso, which means “clothing” in Japanese, and the other is Yoso (“western clothing”).
Fukuso was started by Chiho Tanaka, who was born in 1906 and became one of Japan’s first famous designers of Western-style clothing. The issue Mr. Sato purchased is from December of 1962, quite a bit before Mr. Sato was born, and leafing through it he was stuck by the distinctly charming analog feel to its layout and illustrations.
Yoso has an impressive pedigree too, with its editor being Tetsunosuke Hirukawa, the head of the Japan Western Clothing Academy.
▼ Mr. Sato’s issue is from 1961
Yoso in particular was aimed at people working within the apparel industry, highlighting not just new fashions but also effective ways to tailor and produce clothing for clients.
As a matter of fact, looking through the two magazines, Mr. Sato realized that this was his first time to be reading fashion magazines that predate not only the fast fashion era of store like Uniqlo and Gap, but even easy access to department stores for most Japanese people. This was a time when many people still made their own clothing at home, or else splurged for custom-made pieces from a dressmaker or tailer. As such, issues of Fukuso contained a section with patterns for self-sewn garments…
…and information to help readers choose the best sewing machine for their needs.
Yoso, being a more professionals industry-focused magazine, instead has advertisements for tailoring services and supplies, some with what very stylish designs.
▼ One of the ads here is for Okadaya (オカダヤ), a sewing supply shop in Tokyo’s Shinjuku neighborhood that’s still in business today.
It all left Mr. Sato with a new, direct-feeling sense of how treasured articles of clothing were before you could just, say, dash over to the nearest convenience store and pick up a shirt. And that, in turn, got him thinking again about this velvet sports jacket he owns.
Notice we say “he owns,” not “he bought,” because this jacket originally belonged to Mr. Sato’s dad. With the jacket having been originally purchased around the time that these issues of Yoso and Fukuso were on newsstands, Mr. Sato’s dad wouldn’t have just bought it off the rack, and as further proof of its tailor-made status, “Sato” is embroidered on the inside of the lapel.
Granted, Mr. Sato’s dad gave him the jacket because it no longer fit him, but still, this would not have been a cheap piece of clothing, or one bought without a lot of thought going into the design, material, and its other aspects. And yet, Mr. Sato’s dad wanted him to have it, and several decades after the handover, it’s still in excellent condition.
There’s a bittersweet footnote to this, which is that this month marks one year since Mr. Sato’s dad passed away. When autumn comes, though, he’ll once again take the jacket out of the closet and slip it on, and it’ll feel extra special after his look back on the era in which it was made.
Photos ©SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]


















Mr. Sato rocks a 40-year-old vintage Japanese outfit with a heart-melting backstory【Photos】
Mr. Sato’s dad gives him some tough love when asked if he knows what his son does for a living
Is it legal to wear a facekini on the streets of Tokyo? Mr. Sato asks Tokyo Metropolitan Police
Sato Style: Our ace reporter gets a fashion makeover at Tokyo’s most colorful menswear shop【Pics】
Mr. Sato hits the streets to show off his new cardboard fashion!
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Body of missing American college student found in Kyoto mountains
Colour Hunting: The hot new street photography trend changing how we see Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Fukushima City on edge as resourceful and violent bear still not found
Japan’s cheap beef bowl chain Matsuya opens gourmet Premium Matsuya with Kobe beef…inside Matsuya
Japanese convenience store shows us how to dress for the rainy season
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Osaka is hosting a “hentai” event, but it’s probably not what you think
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Lucky underpants for your face: New masks from auspicious Tokyo store offer pandemic protection
We ask a Harajuku street fashion merchant to dress Mr. Sato for under $100 【Photos】
Can a Japanese person look good in one of those for-foreigner souvenir kimono? Mr. Sato finds out
Mr. Sato goes discount women’s clothes shopping and discovers a shocking secret
How fashionable can you be with $82 at Forever 21? Mr. Sato finds out!
Mr. Sato dons full pilgrim fashion to escape the summer heat
Mr. Sato goes fishing for compliments with the new Harajuku fashion: A fishing vest?!?
How to throw off your suit and shirt like a Like a Dragon tough guy, starring Mr. Sato【Videos】
Cost Performance Specialist Sato shows us how to get high fashion at low, low prices
We uncover the dark and disturbing secret behind Mr. Sato’s happiness at 50
Mr. Sato reveals his new suit jacket’s hidden, convertible secret
Fake cherry blossom viewing failure leads us to international friendship in Ueno Park
Mr. Sato visits the Retro Space Saka Hall, full of syringes, Mediocrity, and bittersweet memories
Cosplay tragedy strikes Mr. Sato with the official Fist of the North Star Raoh cosplay set【Pics】
Mr. Sato smokes some dead leaves he found on the street 【Retro Sato】
Mr. Sato goes post-apocalyptic at Fist of the North Star event