Prime Minister Shinzo Abe’s “womenomics” scheme aims to get more women into the workforce in order to combat the shrinking and aging population and help spur the Japanese economy. While I believe women can save Japan, I don’t think it’ll be through womenomics. As any Japanese woman can tell you, it’s not as easy as it should be for females to work full-time in this country. In the Japanese business world, companies are loath to offer working conditions that males and females alike enjoy in other developed countries, such as reasonable work hours (40 hours a week with optional overtime), work sharing, flexitime and working from home. Whereas in the West the attitude is that as long as you get your work done on time, it doesn’t matter how you do it, in Japan emphasis is more on the hours put in at the office to show your loyalty to the company. Add to that additional cultural biases against gender, age, experience and returning to work after raising children, and you have a recipe for “eternal housewife.”
Clearly, the problem is deeper than merely hiring more women, or adding more day care centers, both actions Abe is pushing. But the good news is that there is a group of women who are beating the system, and who have been for some time now.
This week, as part of our Women in Japan Series, we introduce you to three female entrepreneurs who have successfully forged ahead in the business world by defining their own terms. They can support themselves financially, are able to live more freely, have time for their children and families, and work fewer hours than they’d have to in the corporate world. And the best thing about it? They’re regular women, just like you, me, or your partner. Drum roll please…

Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
7-Eleven Japan’s ramen-cooking robot whipped us up a bowl of noodles【Taste test】
These creative, fanciful post boxes from Japan will delight you in so many ways【Photos】
10 things you probably didn’t know about Pearl Harbor
Japanese cat Maru faces biggest dilemma yet: which tiny brown box to sit in
Chikawa beats out Evangelion and Super Mario to win Japan Character Award 2022
Japanese Cabinet to officially announce new romanization spelling recommendation next week
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
You can now visit a recreation of Evangelion’s Tokyo-3 and live there in miniature form in【Pics】
Chinese Air Pollution Expected to Cross Over to Western Japan
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Starbucks Japan releases new zodiac chilled cup drink for 2026
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Is this the most relaxing Starbucks in Japan?
Large amount of supposed human organs left in Osaka marketplace
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Chikawa beats out Evangelion and Super Mario to win Japan Character Award 2022
Japanese Cabinet to officially announce new romanization spelling recommendation next week
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
You can now visit a recreation of Evangelion’s Tokyo-3 and live there in miniature form in【Pics】
Chinese Air Pollution Expected to Cross Over to Western Japan
Life-size Mewtwo, graffiti Pikachu welcome us to the newest Pokémon Center megastore in Shibuya
Hello Kitty Choco Egg figures are an adorable trip through three periods of Japanese pop culture【Pics】
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Mr. Sato accosts award-winning actor Hideaki Ito【Interview】
Why you shouldn’t call this food “Hiroshimayaki” if you’re talking to people from Hiroshima
Gem hunting: A top Japanese activity more tourists need to know about
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements