Verdict handed down in multi-year fight between facial hair and Municipal Transportation Bureau.
beards
Fans of the hit anime Attack on Titan may also know it by its original Japanese title, Shingeki no Kyojin, which literally translates to “Advancing Giants.”
Giants aren’t the only thing advancing upon us, though, because now there’s an unusual advertising campaign announcing the arrival of Shingeki no Bijin, or Advancing Beauties, and the war we’re fighting is the war on body hair.
Live overseas for long enough, and you’ll start to experience reverse culture shock on your visits home. On my last trip back to L.A., I was surprised to see how popular beards have gotten in the States, and judging from the foreign travelers I see here in Japan, they’re just as trendy throughout western Europe.
As someone whose Arabic ancestry means every day is a battle against a phalanx of facial hair, I have to say I can see an upside to this new golden era for beards. But, as with any decision a man makes, it’s important to first ask yourself that critical question, “Will this make women think I look cool?” To help answer that question, today we’re looking at the results of a survey asking Japanese women whether or not they like a guy with a beard.



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