hair removal
Fans of the hit anime Attack on Titan may also know it by its original Japanese title, Shingeki no Kyojin, which literally translates to “Advancing Giants.”
Giants aren’t the only thing advancing upon us, though, because now there’s an unusual advertising campaign announcing the arrival of Shingeki no Bijin, or Advancing Beauties, and the war we’re fighting is the war on body hair.
Different cultures have different norms regarding the acceptability of body hair. For example, in many countries of the world, women are largely expected to shave their legs and underarm hair when going out in public. But what about that other, far less public patch of hair?
The latest edition of Shogakukan’s News Post Seven teamed up with an online research agency to check up on the status quo of what Japanese women nowadays do with the ‘hair down there,’ especially now that attitudes in Japan are becoming increasingly similar to those in the West. Do they shave it? Tidy it up every so often? Leave it as is? The internet survey disclosed some revealing results.
If you’re a woman and visited a Japanese hot spring before, you may be able to guess that things are about to get a little hairy…







Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Body of missing American college student found in Kyoto mountains
Colour Hunting: The hot new street photography trend changing how we see Japan
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Japan’s cheap beef bowl chain Matsuya opens gourmet Premium Matsuya with Kobe beef…inside Matsuya
Fukushima City on edge as resourceful and violent bear still not found
Japanese convenience store shows us how to dress for the rainy season
Lawson opens a new mini supermarket, and the lucky bags can essentially stock your kitchen
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Osaka is hosting a “hentai” event, but it’s probably not what you think
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
Tourists brave Typhoon Jangmi to queue at two famous sites in Tokyo
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Japan’s cheap beef bowl chain Matsuya opens gourmet Premium Matsuya with Kobe beef…inside Matsuya
Fukushima City on edge as resourceful and violent bear still not found
Japanese convenience store shows us how to dress for the rainy season
Lawson opens a new mini supermarket, and the lucky bags can essentially stock your kitchen
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Japan Railways partners with Overwatch, heroes hit the Shinkansen for bullet train collaboration
Osaka is hosting a “hentai” event, but it’s probably not what you think
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Japanese high school closes its cafeteria, replaces it with a 7-Eleven convenience store
A Japanese toast sandwich remix: The toasted rice rice ball[SoraKitchen]
Studio Ghibli adds new range of neckties to its anime merchandise store in Japan
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show