Valentine’s Day is known all around the world and many of our readers will be familiar with the East Asian tradition of following it up with White Day. In Japan and Korea, women are expected to give chocolates to the men in their lives, in some cases to every man they know (referred to as giri choco, or “obligatory chocolate” in Japan). White Day arose as a way to balance the inequity (or maybe just to sell more sweets). On March 14th, men are supposed to give sweets to the women they return feelings for. Sadly for the women, they are usually white sweets like marshmallows, hard candies, white chocolate or something else similarly boring. While men are not obligated to give sweets to women they do not have feelings for, they are expected to spend 3-4 times as much as the gift they received was worth.
South Korea has innovated a new holiday along the same theme: Black Day! Black Day falls on April 14th and is celebrated by people who didn’t receive anything for either of the more well-known love-themed holidays. On Black Day, single people all over the country get together to eat a dish of black noodles called jjajangmyeon, which is a well-known Korean comfort food. It consists of noodles in a sauce made of black soybeans with veggies and protein (typically pork or seafood). Similar to curry udon, it’s not incredibly healthy but is extremely satisfying!

Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japanese Cabinet to officially announce new romanization spelling recommendation next week
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
New bright blue salad dressing now available, promises Instagram-worthy restaurant dishes
Starbucks Japan quietly slips fans another Christmas present with Joyful Medley Strawberry Milk Tea
A whole slew of Totoro Christmas cakes are on their way to make the season extra merry【Photos】
Kyoto samurai house wants to share its history of seppuku, torture and gold coins with visitors
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Muji releases a new boba tea kit and we taste test it at home【Taste test】
Haku is…Chihiro’s dead brother? Studio Ghibli fans blown away by Spirited Away theory
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
This hot springs town in Japan sets fire across a mountain every winter in a beautiful tradition
Gundam and Reebok team up for new GQuuuuuuX Pumps【Photos】
More Shinkansen trains being added to Japan’s “golden route” to meet traveler demand
Japanese man who didn’t know how banks work defrauded out of 21 million yen
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
U.S.A. now the fastest-growing market for Japan’s high-tech toilets, now selling quicker than ever
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
A guide to visiting Sagamiko Illumination, one of the three biggest light-ups in Kanto
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
A whole slew of Totoro Christmas cakes are on their way to make the season extra merry【Photos】
Kyoto samurai house wants to share its history of seppuku, torture and gold coins with visitors
Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Muji releases a new boba tea kit and we taste test it at home【Taste test】
Haku is…Chihiro’s dead brother? Studio Ghibli fans blown away by Spirited Away theory
Studio Ghibli adds more magic to its Kiki’s Delivery Service collection
Japanese woman mistaken for bear
Starbucks Japan unveils new Sakura Frappuccino for cherry blossom season 2025
Site of the worst bear attack in Japanese history is a chilling place to visit
The beautiful official cosplayers of Summer Comiket 2025【Photos】
Legendary crescent moon katana, one of Japan’s Five Swords Under Heaven, now on display in Tokyo
Conveyor belt yakiniku: Our new favourite way to enjoy all-you-can-eat meat in Japan
Gundam robots and Marvel characters combine and make new art we definitely need 【Photos】