Ginza Matsuya

Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?

Ordinarily cheap Matsuya opens a high-priced Matsuya inside another upscale Matsuya.

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Japan’s cheap beef bowl chain Matsuya opens gourmet Premium Matsuya with Kobe beef…inside Matsuya

A tale of four Matsuyas, and a whole lot of gourmet wagyu beef.

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