Matsuya
Matsuya makes the step from beefy bowls to milky drinks, but only at select locations for now.
We go looking to see if there’s a devil in the details at Japan’s big-three beef bowl chains.
We hardly recognized this beef bowl joint’s sign, and another surprise was waiting inside.
Yoshinoya, Matsuya, and Sukiya battle it out with each other plus a dark horse contender as we go looking for the tastiest pork miso soup.
Will the food conquer our reporters, leaving them smiling as they head home, or is it a disaster-in-the-making?
Matsuya serves up an incredible breakfast deal, and maybe even a lunch one if you’re eating it early.
A cheap grub/fine dining hybrid from a nationwide fast food chain and an exclusive sushi restaurant.
Teruzushi and Matsuya come together for a broader interpretation of Japan’s summertime eel-eating tradition.





































































