You may have noticed that Japanese product packaging tends to be completely covered with text in a variety of fonts and styles. If you’ve ever taken the time to read any of it, you’ve probably realised that quite a bit of it seems to be particularly chatty, going beyond the usual product description in order to occasionally impart some philosophical wisdom or advice.
Some companies even go as far as to include hidden messages to communicate directly with the consumer. Check out this gallery of some of the best.
Studio Ghibli releases new range of cardigans for anime fans
Want some great ramen in Akihabara? Then head to this…karaoke joint?!?
Starbucks Japan reveals new holiday goods for the 2024 festive season
Celebrating Good Couple’s Day in Japan…by getting our significant others to dress us
Domino’s erupts with a 1kg Cheese Volcano in Japan
Is the Grimace shake worth the hype?
Kyoto Whopper divides customers at Burger King Japan
Life-size Gundam statue to appear in Osaka for first time ever
How merry is Starbucks Japan’s new Merry Cream holiday Frappuccino?
Hello Kitty isn’t a cat!? We called Sanrio to find out!
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
Ghibli’s Princess Mononoke teams up with Foxfire for outdoor apparel collaboration【Photos】
Berserk T-shirts coming to Uniqlo for launch of new Manga Curation line【Photos】
Mario Kart Happy Meal toys arrive at McDonald’s Japan, and SoraNews24 has the whole set!【Photos】
Flying dango: Unique tourist site where Japanese sweets are flown to you over a gorge
Taking the Kyoto overnight bus for the first time
Japanese burger chain no longer serves onion rings, but offers intriguing replacement【Taste test】
Yakuza vending machines coming to real-world Tokyo neighborhood that inspired Like a Dragon games
Starbucks Japan unveils second Holiday Frappuccino for 2024
Nintendo’s controller capsule toys are so cool, even the machine you buy them from is awesome【Pics】
Tokyo Disneyland loses top-attendance crown for Japanese theme parks for second year in a row
Ghibli Park debuts first winter illumination display with Howl’s Moving Castle theme
Pringles releases a limited-edition sweet flavour in Japan
Sanrio and magical girl anime PreCure join forces for new merch line【Photos】
Japanese job-quitting service contacted by other job-quitting service because employee wants to quit
After cancelling Halloween, Tokyo’s Shibuya neighborhood cancels New Year’s Eve too
McDonald’s new Happy Meals offer up cute and practical Sanrio lifestyle goods
Foreign tourists on Shinkansen bullet train break suitcase etiquette, angering local passengers
[Deleted] Article written for April Fool’s Day 2018
Japanese government to make first change to romanization spelling rules since the 1950s
Foreigner’s request for help in Tokyo makes us sad for the state of society
Ghibli founders Toshio Suzuki and Hayao Miyazaki contribute to Japanese whisky Totoro label design
Japanese convenience store Family Mart announces abolishment of eat-in spaces
Princesses, fruits, and blacksmiths: Study reveals the 30 most unusual family names in Japan
Life-size vibrating Legend of Zelda Master Sword for sale from Nintendo【Photos】
Studio Ghibli releases free-download board game — Here’s how to play it without reading Japanese
Is the Grimace shake worth the hype?
Kyoto Whopper divides customers at Burger King Japan
Life-size Gundam statue to appear in Osaka for first time ever
How merry is Starbucks Japan’s new Merry Cream holiday Frappuccino?
Hello Kitty isn’t a cat!? We called Sanrio to find out!
Monkey Majik and Taiiku Okazaki team up for bilingual Japanese-English track【Video】
The results are in! One Piece World Top 100 characters chosen in global poll
Japan’s new frozen sushi DIY kit – Great foodie fun, or cold-hearted abomination?【Taste test】
100 years of Japanese women’s hair and makeup trends in less than a minute and a half【Video】
Doraemon found buried at sea as scene from 1993 anime becomes real life【Photos】
Real life yandere? Japanese man’s ex-girlfriend sneaks into his home, cooks up something crazy
Mr. Sato buys a Japanese snack stocking in Akabane that puts the “stuff” in “stocking stuffer”
What it’s like to spend the night in a Pokémon hotel room