The Shibuya crossing, also known as theShibuya scramble, is without a doubt one of the most famous locations in the world. Now the go-to location for establishing shots of Japan when producers aren’t focusing on geisha and picturesque temples, the intersection has been featured in numerous TV shows and movies, and is a must-see for any visitor to Tokyo.
Surrounded by tall buildings, each covered in giant screens and ads vying for pedestrians’ attention, the Scramble is traversed by an incredible 500,000 people each day, with roughly 3,000 pedestrians crossing every time the lights change during peak hours, making it one of the flashiest and most popular places to advertise in Japan.
And now, it’s about to get just a little bit flashier.
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