”Night of Fire?” More like crash of morons.
Mercedes
Global superstars Perfume build upon their impressive resume of advertising tie-ups with the latest commercial for Mercedes-Benz’s new A-Class.
A lot of ’80s-era kids probably entertained the fantasy of meeting their biggest childhood heroes in the flesh at one point or another. And no, we’re not talking about Michael Jordan or other sports stars of the time. We’re talking about someone far less, uh… athletic: Mario.
Of course, had kids met the real-life Mario and/or Luigi depicted in this goofy and sort of frightening Mario x Mercedes collaboration commercial, they probably would have run for their lives and sworn off Nintendo games forever. But, beneath all the ugly prosthetics and hulking physiques of these game heroes come to life, there may have been, at least according to Japanese netizens, some far more approachable real-life athletes.
Nintendo’s business is in dire straights, and has been for three consecutive years. Perhaps that’s why the company let Mercedes-Benz sponsor three new cars into its cartoonish racing game for the Wii U, in the form of a free downloadable content (DLC) package set to release at the end of the month.



Brand-new Pokémon park opens in Japan with larger-than-life-size Lapras【Photos】
Naturally brown-haired Osaka student sues government for forcing her to dye her hair black
Four more things women are banned from doing in Japan【Women in Japan Series】
Life-size Lucario may be the craziest Pokémon plushie yet【Photos】
Top Japanese baby names for 2025 feature flowers, colors, and a first-time-ever favorite for girls
Studio Ghibli releases new Howl’s Moving Castle goods that capture the magic from the anime movie
Believe it or not, this isn’t a Tokyo vending machine – It’s a secret door to deliciousness
Should you turn your bowl upside down after eating at a Japanese restaurant?
Is it OK to put other food on top of your white rice when eating in Japan?
Hello Kitty learns sign language in newest friendship with Japanese artist
Step into Japanese culture with Converse’s new Japan-exclusive shoes featuring gods, sushi style
Unique inclined elevator in Japan leads to a town that inspired Studio Ghibli’s Spirited Away
Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection
Tokyo hotel lets you make your stay a Sanrio one with special My Melody and Kuromi rooms【Pics】
New Kyoto experience package lets you film epic samurai battles with your friends
Starbucks Japan releases new Christmas drink that can be topped with whipped cream
This Japanese restaurant chain’s triple-decker sushi bowls are a crazy feast for the eyes/stomach
Totoro fountain figurine recreates the sights and sounds of one of anime’s most memorable scenes
Studio Ghibli releases new “komorebi” plush toys to brighten your days
JR Hokkaido train driver in trouble for reading book about trains on stopped train
Human washing machine pods coming to Japanese hotels【Photos】
Studio Ghibli releases new anime tea and mugs in Japan
Japanese hotel chain’s new service: A bed and pajamas for otaku travelers’ plushies
Tokyo bento boxed lunch shop charges different prices depending on how heavy your laptop is
Studio Ghibli anime stoles are here to keep you warm with a range of famous characters
Japan has vending machines that put protective film on your phone for you — Here’s how to use them
Starbucks Japan unveils new Christmas Frappuccino and holiday drinks for 2025
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Possessing Harry Potter’s Sword of Godric Gryffindor is now illegal in Japan
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
One of Japan’s most beautiful hot spring towns announces new limits on number of day trippers
Studio Ghibli releases new Howl’s Moving Castle goods that capture the magic from the anime movie
Believe it or not, this isn’t a Tokyo vending machine – It’s a secret door to deliciousness
Should you turn your bowl upside down after eating at a Japanese restaurant?
Is it OK to put other food on top of your white rice when eating in Japan?
Hello Kitty learns sign language in newest friendship with Japanese artist
Sanrio Character Ranking results: Cinnamaroll’s five-year streak broken, poll still goes to dogs
Sushi cars are the newest crazy cool dream from Japan’s Tomica line
How to properly wrap a ninja hood – Now available in English!
Studio Ghibli releases new Ursula’s blanket from Kiki’s Delivery Service
Station of despair: What to do if you get stuck at the end of Tokyo’s Chuo Rapid Line