Mercedes

Idiot Japanese drivers remind us life is not Initial D, no matter how loud your Eurobeat is 【Vid】

”Night of Fire?” More like crash of morons.

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Perfume ascends to the “Next Stage with YOU” in Mercedes-Benz A-Class commercial【Video】

Global superstars Perfume build upon their impressive resume of advertising tie-ups with the latest commercial for Mercedes-Benz’s new A-Class.

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Super Federo? Those goofy Mercedes x Mario ads may have had some unexpected celebrity cameos

A lot of ’80s-era kids probably entertained the fantasy of meeting their biggest childhood heroes in the flesh at one point or another. And no, we’re not talking about Michael Jordan or other sports stars of the time. We’re talking about someone far less, uh… athletic: Mario.

Of course, had kids met the real-life Mario and/or Luigi depicted in this goofy and sort of frightening Mario x Mercedes collaboration commercial, they probably would have run for their lives and sworn off Nintendo games forever. But, beneath all the ugly prosthetics and hulking physiques of these game heroes come to life, there may have been, at least according to Japanese netizens, some far more approachable real-life athletes.

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China and the US have very different stereotypes for the same cars

The Chinese auto market is a young one, but it is already the world’s biggest, and a key region for the global auto industry.

But to sell cars there, it’s more than a question of translating manuals and opening a few dealerships.

Over the last 30 years, according to the New York Times, the Chinese public has also formed some very strong opinions as to who drives a particular make and model and why — and those views are often at odds with how brands are perceived in the U.S.

For non-Chinese automakers, understanding those perceptions is key to putting more cars on the road.

[An earlier version of this article was written by Alex Davies and Travis Okulski.]

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Nintendo’s Mercedes-Benz for Mario Kart 8 is actually kind of depressing

Nintendo’s business is in dire straights, and has been for three consecutive years. Perhaps that’s why the company let Mercedes-Benz sponsor three new cars into its cartoonish racing game for the Wii U, in the form of a free downloadable content (DLC) package set to release at the end of the month.

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