moving commercial
We don’t know what it is about huge companies these days, but they really like to make us feel the feels recently. When did they all have a financial meeting and decide to spend money on making us cry? These commercials are emotional, beautiful and give us hope that even with all the bad in the world, moments of undeniable good can still be found and cherished.
Inspired by true events, this commercial really gives off a “Humans of New York” vibe even though it’s an advertisement for life insurance. Get your tissues ready because, when children show how much they care about their parents, it really warms the cockles of our hearts.


Stunning central Japan wisteria festival is like a purple fantasy straight out of a Ghibli movie
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Nine amazing off-the-beaten-path cherry blossom spots in Japan for yaezakura and shidarezakura
Godiva now makes tofu in Japan, and sakura chocolate tofu too![Taste test]
Studio Ghibli unveils new Rollbahn notebook in honour of Howl’s Moving Castle
10 awesome Tokyo cherry blossom festivals and experiences for this year’s sakura season
Japan has seven lucky taxis in Tokyo, and we just boarded one of them
Perfume single cover designed by Chihayafuru manga artist is “Flash”ing into headlines
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
Train station platform ramen store closes its doors on half a century of history in Tokyo
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Cherry blossoms begin blooming in Japan with record-early starts for sakura season
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
When will the cherry blossoms reach full bloom in Japan this year?[Forecast]
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
10 awesome Tokyo cherry blossom festivals and experiences for this year’s sakura season
Japan has seven lucky taxis in Tokyo, and we just boarded one of them
Perfume single cover designed by Chihayafuru manga artist is “Flash”ing into headlines
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Tokyo government organizes food truck event to clear out delinquent/homeless teen gathering area
We visit the full-scale Evangelion statue in Kyoto and particularly delight in the food tie-ins
The etiquette rules for visiting Shinto shrines in Japan
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Cowboy Bebop creator’s Samurai Champloo anime to become live-action series from Hollywood studio
This Japanese vending machine doesn’t sell drinks, but you can buy drinks through it
Puppet Sunsun taking over Lawson convenience stores all over Japan
Japanese convenience store sandwiches get extra protection from new business backpack
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list