packaging (Page 2)

Japanese supermarket sushi becomes even more awesome with cool new packaging innovation

Sushi from the grocery store gets an extra touch of class thanks to one tiny tweak.

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This South Korean cafe has the most fashionable coffee cups we’ve ever seen

Even coffee cups have a wardrobe these days.

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In Japan, the customer is always king, even if he’s a horny one.

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Cans of Coca Cola wrapped and sealed in plastic containers leave us wondering “WHY?!”

The eyes can’t unsee this. Spotted in a Hong Kong supermarket were cans of Coke, individually wrapped and sealed in plastic containers. Despite consulting all the scientists we know, we can’t find a single explanation to warrant such an excessive use of unnecessary plastic packaging.

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Why is even Japan’s packaging cute? Delivery company decorates its boxes with cats

One of the things I love the most about Japan is how most people here seem to have a non-ironic, totally open and serious love of all things cute. Taking the mundane and making it adorable is basically a Japanese art in and of itself; even their packaging is full of hidden messages and cute sayings.

Now, Japan’s Twitter users have been cooing over parcel company Yamato Kuroneko’s cardboard boxes, which feature adorable marching kitties that are revealed as you open the box. Because why not?

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Revealed! Japanese companies are putting hidden messages in their packaging!

You may have noticed that Japanese product packaging tends to be completely covered with text in a variety of fonts and styles. If you’ve ever taken the time to read any of it, you’ve probably realised that quite a bit of it seems to be particularly chatty, going beyond the usual product description in order to occasionally impart some philosophical wisdom or advice.

Some companies even go as far as to include hidden messages to communicate directly with the consumer. Check out this gallery of some of the best.

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Misleading packaging strikes again! iPhone cable unexpectedly comes up short

Don’t you just hate it when you open up a bag of chips only to find that one third of the air-filled bag actually contains greasy goodness. Or how about when you crack open a box of cookies and are greeted with cardboard on both ends, squishing the available cookie space in half. Oh, the disappointment! Well get ready for a similar tale of a girl who thought she was buying a long lightning cable, but found that the product fell short of her expectations after opening it.

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31 German food photos that show the depressing gap between adverts and reality

We’ve all been there. You excitedly tear off the wrapper on the new snack you’ve been waiting to try, only to find that it’s half the size of the picture on the box, or doesn’t contain the mint leaf daintily arranged on the image on the packaging. That’s why packaging runs the line “serving suggestion”, anyway – to let the manufacturer show the food at its best without being accused of, erm, lying.

A project from the delightfully named German website PUNDO3000, werbung gegen realität (“Adverts versus reality”) attempts to stab back at food manufacturers with painfully real photos of food items. We’re always on the look out for the gap between jazzed-up photos and the real deal, so join us after the jump for 31 of the best!

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