In Japan, the customer is always king, even if he’s a horny one.
packaging (Page 2)
You may have noticed that Japanese product packaging tends to be completely covered with text in a variety of fonts and styles. If you’ve ever taken the time to read any of it, you’ve probably realised that quite a bit of it seems to be particularly chatty, going beyond the usual product description in order to occasionally impart some philosophical wisdom or advice.
Some companies even go as far as to include hidden messages to communicate directly with the consumer. Check out this gallery of some of the best.
Don’t you just hate it when you open up a bag of chips only to find that one third of the air-filled bag actually contains greasy goodness. Or how about when you crack open a box of cookies and are greeted with cardboard on both ends, squishing the available cookie space in half. Oh, the disappointment! Well get ready for a similar tale of a girl who thought she was buying a long lightning cable, but found that the product fell short of her expectations after opening it.
We’ve all been there. You excitedly tear off the wrapper on the new snack you’ve been waiting to try, only to find that it’s half the size of the picture on the box, or doesn’t contain the mint leaf daintily arranged on the image on the packaging. That’s why packaging runs the line “serving suggestion”, anyway – to let the manufacturer show the food at its best without being accused of, erm, lying.
A project from the delightfully named German website PUNDO3000, werbung gegen realität (“Adverts versus reality”) attempts to stab back at food manufacturers with painfully real photos of food items. We’re always on the look out for the gap between jazzed-up photos and the real deal, so join us after the jump for 31 of the best!
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Today
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Sushi Pizza surprises diners in one of the best food destinations in Japan
Japan’s adorable pudding chick becomes a transit card mascot
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
133-year-old Japanese company’s cookies go beyond matcha with dashi and shichimi flavors
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
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Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Tokyo restaurant offers lunches for less than 1 U.S. cent…if you’re good enough at rock-paper-scissors
Weekly
- Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed- Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood- The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
Monthly
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before- Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan has a new cute and clever sunblock for cat lovers
Yearly
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
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133-year-old Japanese company’s cookies go beyond matcha with dashi and shichimi flavors
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
Another side of Kyoto – The prefecture’s top 10 “road stations” for traveling foodies
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Tokyo restaurant offers lunches for less than 1 U.S. cent…if you’re good enough at rock-paper-scissors
Same name tops lists of most popular dog and cat names in Japan, and there’s probably a reason why
Tokyo’s insane Garlic Ramen is a meal, and an aroma, you’ll never forget[Taste test]
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
What makes the Starbucks Japan chocolate terrine so popular?
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Nendroid Face Maker lets you custom design faces for Japan’s most popular anime figure line
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