In Japan, the customer is always king, even if he’s a horny one.
packaging (Page 2)
You may have noticed that Japanese product packaging tends to be completely covered with text in a variety of fonts and styles. If you’ve ever taken the time to read any of it, you’ve probably realised that quite a bit of it seems to be particularly chatty, going beyond the usual product description in order to occasionally impart some philosophical wisdom or advice.
Some companies even go as far as to include hidden messages to communicate directly with the consumer. Check out this gallery of some of the best.
Don’t you just hate it when you open up a bag of chips only to find that one third of the air-filled bag actually contains greasy goodness. Or how about when you crack open a box of cookies and are greeted with cardboard on both ends, squishing the available cookie space in half. Oh, the disappointment! Well get ready for a similar tale of a girl who thought she was buying a long lightning cable, but found that the product fell short of her expectations after opening it.
We’ve all been there. You excitedly tear off the wrapper on the new snack you’ve been waiting to try, only to find that it’s half the size of the picture on the box, or doesn’t contain the mint leaf daintily arranged on the image on the packaging. That’s why packaging runs the line “serving suggestion”, anyway – to let the manufacturer show the food at its best without being accused of, erm, lying.
A project from the delightfully named German website PUNDO3000, werbung gegen realität (“Adverts versus reality”) attempts to stab back at food manufacturers with painfully real photos of food items. We’re always on the look out for the gap between jazzed-up photos and the real deal, so join us after the jump for 31 of the best!
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Today
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japanese criminals are now using crabs to hunt for burglary targets
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
A letter from our reporter’s deceased mother arrives at just the right time
Final Fantasy VII’s Tifa’s bar pops up in real-world Tokyo, and we stop by for drinks[Photos]
Nintendo’s Super Mario throws out first pitch at professional baseball game in Japan[Video]
Is Mister Donut’s all-you-can-eat Donut Buffet still worth it?
Woman in Japan breaks into home of complete stranger just to slap him in the face
Looney Tunes is now an adorable anime series with Looney Tunes Gokko[Videos]
Squeezy Tanuki Testicle toys once again appear in Japanese gacha machines
Weekly
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Japanese hair salons going bankrupt in record numbers
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Studio Ghibli releases new anime keychains that are like miniature figurines
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Monthly
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden- Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo- The average age of Japan’s hikikomori shut-ins is getting older, survey shows
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open- Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Injuries on stairs in Tokyo highlight an overlooked design flaw
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
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Nintendo’s Super Mario throws out first pitch at professional baseball game in Japan[Video]
Is Mister Donut’s all-you-can-eat Donut Buffet still worth it?
Woman in Japan breaks into home of complete stranger just to slap him in the face
Looney Tunes is now an adorable anime series with Looney Tunes Gokko[Videos]
Squeezy Tanuki Testicle toys once again appear in Japanese gacha machines
This historical Kyoto zen garden is hosting a guitar and beatbox concert
Japan’s rice warehouse stockpile rate hits record high as consumers, restaurants reject high prices
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Studio Ghibli releases new anime keychains that are like miniature figurines
Japanese Pokémon card shop grabs scissors as part of its plan to keep scalpers away
Holy Fungus Mud Volleyball is Japan’s most filthily beautifying bacteria event of the summer!
We turn to a shady Amazon Japan gadget to try to stop Tokyo crows from stealing our hangers
Japanese hair salons going bankrupt in record numbers
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
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