In Japan, the customer is always king, even if he’s a horny one.
packaging (Page 2)
You may have noticed that Japanese product packaging tends to be completely covered with text in a variety of fonts and styles. If you’ve ever taken the time to read any of it, you’ve probably realised that quite a bit of it seems to be particularly chatty, going beyond the usual product description in order to occasionally impart some philosophical wisdom or advice.
Some companies even go as far as to include hidden messages to communicate directly with the consumer. Check out this gallery of some of the best.
Don’t you just hate it when you open up a bag of chips only to find that one third of the air-filled bag actually contains greasy goodness. Or how about when you crack open a box of cookies and are greeted with cardboard on both ends, squishing the available cookie space in half. Oh, the disappointment! Well get ready for a similar tale of a girl who thought she was buying a long lightning cable, but found that the product fell short of her expectations after opening it.
We’ve all been there. You excitedly tear off the wrapper on the new snack you’ve been waiting to try, only to find that it’s half the size of the picture on the box, or doesn’t contain the mint leaf daintily arranged on the image on the packaging. That’s why packaging runs the line “serving suggestion”, anyway – to let the manufacturer show the food at its best without being accused of, erm, lying.
A project from the delightfully named German website PUNDO3000, werbung gegen realität (“Adverts versus reality”) attempts to stab back at food manufacturers with painfully real photos of food items. We’re always on the look out for the gap between jazzed-up photos and the real deal, so join us after the jump for 31 of the best!
MOST POPULAR
Today
Japanese sweets shop sells an ohagi so exquisite it sells out by noon
Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Starbucks Japan releases new limited-edition summer drinks…and a pastry for dunking
Gama Land, the weird Japanese amusement park celebrating toads, is now like a ghost town
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
Lawson Japan releases a crazy new product to remind us it’s not just famous for convenience store food
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
7-Eleven Japan debuts new black-and-white rice ball packaging…but is it because of a naphtha shortage?
Weekly
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style- Studio Ghibli store Donguri Republic announces opening of first-ever store in America
- Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
East Japan Railway announces plans to abolish magnetic-strip tickets
Tokyo’s life-size Gundam is getting a new look before its end-of-summer removal
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls- Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
7-Eleven Japan has a new Creamy Iced Cafe Latte that’s a hit on social media
Monthly
- New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
- Studio Ghibli store Donguri Republic announces opening of first-ever store in America
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]- Forget Tokyo go-karts – there’s a new way to sightsee on four wheels in Japan
Kanji ice cream becomes a sell-out hit in Japan
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Yearly
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
RECOMMENDED STORIES
Japanese bento shop touches hearts by selling super cheap boxed lunches for around a dollar
Studio Ghibli adds new My Neighbour Totoro music box to its anime merchandise store in Japan
Lawson Japan releases a crazy new product to remind us it’s not just famous for convenience store food
Lawson upsizes convenience store food for a limited time with two must-try Japanese meals
7-Eleven Japan debuts new black-and-white rice ball packaging…but is it because of a naphtha shortage?
Fukuoka schools struggling to get kids to switch from milk to tea in lunches
Japan’s Pokémon Slowpoke Train goes on hiatus, but a mini version could be yours to own
Family Mart’s new Gyoza Dog proves Japanese convenience store food hits different
That time when we fowled out while fighting our feathered friends
Japan’s Pikachu and Eevee Pokémon mailboxes to be removed at end of month
These rare eggs cost more than a typical meal in Japan but are they really that special?
Sizzling on a hot plate?! American sushi rolls break all the rules at this Japanese restaurant
Universal Studios Japan is giving Frieren anime fans the chance to make unforgettable memories.
New research reveals that the key to efficient memorization may be in exhaling
-
