Bringing you yesterday's news from Japan and Asia, today.
Pocky & Pretz Day
Last week, on 11 November, Ezaki Glico celebrated Pocky & Pretz Day (11/11) with the Try World Record campaign in which the snack maker hoped to gather the most tweets containing the name “Pocky” in one day thus entering the Guinness World Records.
The goal was set at 1.11 million tweets, for obvious visual reasons, and to defeat the previous “The Brand Name Most Tweeted in 24 Hours” record holder, iPhone5, which got 1.08 million tweets on its release day. And the winner is…
Every year on 11 November people in Japan celebrate Pocky & Pretz Day. In case you don’t already know, Pocky are thin cookie sticks with chocolate, strawberry, or other flavored frosting. Pretz are a more mature stick with salty flavors. Their simplicity is matched only by their sheer addictiveness.
Because of the date’s resemblance to the snacks (11/11), every year, their maker Ezaki Glico cooks up a special campaign. In 2011 on Pocky & Pretz Day if you tweeted a special sentence using Pocky and a particular hashtag you could have won free snacks.
However, for Pocky & Pretz Day 2012, Glico has their sights set on entering the Guinness World Records.
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[Deleted] Article written for April Fool’s Day 2018
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