Prius

Toyota shifts otaku marketing into high gear with Vocaloid song, cosplay of car part girls 【Vids】

The 40 anthropomorphized parts of the Prius hybrid are back in a virtual idol-backed video with a unique method of writing lyrics.

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Toyota wants Japan to think of its new model Prius as an “erotic” vehicle【Video】

Why drive a boring old hybrid when you could have an Erotic Vehicle?

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Toyota Chocobos?! Iconic Final Fantasy music used in new car ad 【Videos】

Following several years of building dependable, affordable, yet almost utterly soulless automobiles, Toyota is trying to get back to creating and market cars with a sense of joy and playfulness. After all, it’s a waste to treat driving as just going from Point A to Point B in the dullest way possible instead of the fun journey it has the potential to be.

That’s why in its newest commercial, Toyota is invoking the spirit of adventure with a fleet of yellow hybrids running about the countryside with the musical accompaniment of one of the most instantly recognizable pieces of Final Fantasy music ever composed.

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Breathe easy – Toyota redesigning Prius plug-in hybrid to double car’s all-electric range

Toyota’s Prius is designed for one purpose, and it’s not to deliver the sort of exciting performance that will seduce you into taking a spirited drive through a moonlit mountain pass (that’s another car’s job). No, the Prius promise is that it will get you from Point A to Point B in the most energy-efficient way possible.

But while the standard hybrid Prius remains a popular choice for eco-conscious motorists, sales of its plug-in variant have been stagnant. Toyota is hoping to change that, though, with an updated Prius that can travel roughly twice as far under purely electric power than the current model.

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Toyota announced this month that it will be a releasing a system for using your Prius plug-in hybrid as a big ol’ battery. The key feature is an inverter which will allow you to plug household electronics directly into the car through a water-proof cable. Read More