
Toyota’s Prius is designed for one purpose, and it’s not to deliver the sort of exciting performance that will seduce you into taking a spirited drive through a moonlit mountain pass (that’s another car’s job). No, the Prius promise is that it will get you from Point A to Point B in the most energy-efficient way possible.
But while the standard hybrid Prius remains a popular choice for eco-conscious motorists, sales of its plug-in variant have been stagnant. Toyota is hoping to change that, though, with an updated Prius that can travel roughly twice as far under purely electric power than the current model.
If you’re the kind of person who’s more familiar with the handling differences between front-wheel, rear-wheel, and all-wheel drive than what separates one class of hybrid from another, a brief refresher on just what constitutes a plug-in hybrid may be in order. Unlike a standard hybrid vehicle, the batteries in a plug-in hybrid can be charged directly by plugging the car into a socket. By allowing the car to run in either a purely electric mode or with the electric motor and gas engine working together, plug-in hybrids seek to combine the flexibility of a normal hybrid with the efficiency and lower emissions of an all-electric vehicle.
Toyota released its first plug-in Prius, called the Prius PHV, in January of 2012. Hoping to build on the strong brand awareness and reputation of the normal hybrid Prius, the company was expecting a similarly warm response for the newer, ostensibly more advanced version of the car.
But while the Prius PHV sought to offer the advantages of both a hybrid and all-electric mode, it couldn’t deliver on the latter for very long. From a full charge, the current Prius PHV can only run 26.4 kilometers (16.4 miles) in full-electric mode before its batteries are drained, meaning that unless you’re headed someplace fairly close, you’re going to need to burn a little gas to get there and back.
Car buyers haven’t seen that as much of an advantage, especially considering that prices for the Prius PHV start at 2,931,429 yen (US$24,634), more than 30 percent more than the ordinary Prius hybrid, which is priced from 2,232,000 yen. The end result is lackluster sales numbers, and three years and three months after its launch, Toyota has only found some 20,000 buyers for the Prius PHV, a mere fifth of what the company was hoping for in that time frame.
In contrast, rival Mitsubishi Motors has enjoyed great success with its Outlander PHEV plug-in hybrid SUV, which boasts a 60.2-kilometer all-electric range. Even with its much higher price (starting at 4,123,440 yen), Mitsubishi has been selling Outlander PHEVs at a brisk pace, moving 13,000 in 2015 alone.
This sales gap has shown Toyota that it needs to step up its game, and the company has announced that the Prius PHV will be getting an update. Equipped with an increased quantity of batteries, and also thanks to weight-saving measures in other parts of the vehicle, Toyota is promising that the refreshed Prius PHV will be able to travel more than 50 kilometers in its all-electric mode, a distance roughly twice what the current model is capable of.
The new Prius PHV is expected to arrive at dealers in the fall of 2016. In the meantime, grab a map and start plotting out all the new places you’ll be able to go without needing a drop of gas.
Source: Tokyo Shimbun
Top image: Toyota (edited by RocketNews24)
Insert images: Toyota, Mitsubishi Motors (edited by RocketNews24)



New king of hybrids: Honda’s new Fit Hybrid to boast a 85.6 mpg fuel efficiency level
Toyota shifts otaku marketing into high gear with Vocaloid song, cosplay of car part girls 【Vids】
New smartphone game turns car models into anime girls with model-worthy looks
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Krispy Kreme Japan is bringing two special donuts to the most-forgotten big city in the country
Bizarre Japanese vending machine sells “Peace and Equality” and “Angels and Demons”
Starbucks Japan hoping fans will go bananas for its new mottainai banana affogato Frappuccino
Japan has a new cute and clever sunblock for cat lovers
Kanji ice cream becomes a sell-out hit in Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
This Tokyo Station sweets sensation sells out daily, but we finally got our hands on it
Japan’s izakaya pubs closing at record pace, failing to attract foreign tourists
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
The story of our reporter P.K. Sanjun’s heart attack
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japanese researchers redesign electric car to go farther than ever before on a single charge
Beautiful models and cool cars from the Japan Mobility Show【Photos】
Hugh Jackman stars, sings J-pop cover, and speaks Japanese in ads for Toyota【Videos】
Tokyo Motor Show 2013: Cars! Crowds! Comely models! 【Photos】