Saitama now offering free SIM cards to foreign tourists

Japan is well-known for its unique hospitality culture, which partially stems from the concept of “ichigo-ichie” (lit. “one time, one meeting”), the tea master’s philosophy that every encounter is a once-in-a-lifetime moment to be cherished.

Now, Japan is flexing its hospitality muscles in the lead-up to the 2020 Tokyo Olympics by rolling out new services and products to help visitors and reduce the stress that comes with travelling in a country where things can sometimes get lost in translation. The latest display of impressive hospitality comes from Saitama City, where the city council is offering free SIM cards to its foreign visitors.

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