ANGFA Co Ltd is a Japanese company that develops health and anti-ageing beauty products like medicinal shampoos for the scalp.

Wanting women to know the importance of good scalp care, which is reported to help keep hair beautiful five and ten years down the line, on October 19th this year the company launched a campaign called “Scalp D Hair Care ‘Scalp Revolution”.

The first part of this project focused on, would you believe it, the smell of women’s scalps.  The research included verifying the strength of the smells of the scalps of 500 men and women between the ages of 20 to 30.  They also took part in surveys and interviews with body odour care specialists.  The results were posted on a special site. Read More