For foreigners living in Japan, looking through DVDs can be a chore. You generally have a 50 percent chance of the title being the same, leaving you scanning through the cover designs to find what you’re looking for the other half of the time.
Sometimes the new titles that are bestowed in Japan give more insight to the film. For example, Jerry Maguire is given the less romantic but more concise title of The Agent. However, translation and localization often leaves people making judgment calls that could easily backfire. Take the DVD version of Napoleon Dynamite which Japanese cinema lovers have deemed “Japan’s worst changed movie title.”
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