Major Japanese food conglomerate Morinaga had a dilemma to face. Children have loved their fruity Hi-Chew candies for a long time but the high sugar content means eating too much can be bad for their teeth.
Just as tooth decay ravages ones pearly whites, so does poor hygiene affect Morinaga’s bottom line. You can’t eat chewy candy without teeth after all.
That’s why the confectioner has declared war on tooth decay. To do this they have invented and are testing the “world’s first” toothbrush training video game to prefect the nation’s tykes’ dental habits.