new

Japanese Coo-Che becomes a viral sensation, and everyone wants a taste

“Drinkable Cigare” is so hard to get it’s been dubbed a “phantom”.

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Onidon opens in Tokyo with unique fusion tempura rice balls you won’t find anywhere else

Onigiri tendon looks set to become Japan’s newest viral food sensation.

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Mister Donut becomes “Mrs. Donut” for sweet new Mrs. Green Apple collaboration

J-pop superstars take over Mister Donut with exclusive surprises for a limited time.

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Godiva Japan is now offering two Chocolixirs for the price of one, and here’s how to get them

Luxury chocolatier serves up a very sweet deal for its 100th birthday.

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Japanese sweets brand creates new drinkable Cigare and we’re totally here for it

Famous “Cat’s Tongue” cookies get a whole new look with a limited-edition release at only one location. 

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New research reveals that the key to efficient memorization may be in exhaling

Teams of researchers in Japan believe that they’ve pinpointed the most effective moment while breathing for memorizing new information.

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Starbucks adds new Fruit Gummy sweets to stores in Japan

Sure, Starbucks knows how to make a good Frappucino, but do they have what it takes to make good gummies? 

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Godiva melts minds by releasing a new corn chocolate drink in Japan

We find out if this new limited-edition Chocolixir really tastes like corn potage soup.

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7-Eleven Japan adds a new watermelon smoothie to its convenience stores…but is it worth the hype?

Summertime bust or must-buy?

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Lipton releases… Pudding Milk Tea in Japan?!?

Lipton caters to the Japanese market with an exclusive new dessert beverage.

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Japan’s Mister Donut Japan tries its hand at Taiwanese-style street food donuts

Do they live up to the hype of their Taiwanese inspiration?

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New Japanese KitKats come in sakura flavour, with poetic symbolism for success

“Sakura saku” literally means “Sakura bloom” but it’s also code for something else. 

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Mister Donut wows matcha lovers in Japan with new Dora Matcha doughnuts

Like a sweet fusion between doughnuts and dorayaki pancakes, this is an Uji matcha experience you need to try while in Japan.

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Peko-chan Milky Time Cafe opens in Chiba and we go to check out all of the pastries and merch

It’s time to chow down on all of the pastries inspired by Fujiya’s famous brand of Milky candy and its little girl mascot, Peko-chan.

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Starbucks Japan unveils new S’mores Frappuccino and latte for Christmas 2025

With a new cake and hot apple cider joining the festivities, this is shaping up to be a delicious holiday season.

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Starbucks Japan releases the new Soupuccino, but is it everything it’s cracked up to be?

Rethinking soup as we know it. 

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Starbucks Japan unveils the new Soupuccino

Straddling the line between food and cappuccino.

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New Japanese KitKat flavour lets you eat a zunda milkshake

Sweet edamame paste gets the KitKat treatment for a limited time.

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Pizza Hut Japan unveils new matcha pizza, crafted with a Kyoto tea shop founded in Uji in 1860

The chain’s first-ever Japanese-style sweet pizza has some very surprising ingredients. 

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Steampunk vending machines appear in Japan, and here’s how to find them

Two unusual machines look like they’re powered by steam and wood.

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