It’s no secret that we Japanese love tuna. Whether grilled or marinated in soy sauce or served fresh as sashimi and sushi, there’s no denying that tuna, called maguro in Japan, is one of the most popular ingredients in Japanese cuisine. We’re so fond of tuna, in fact, that we have different Japanese names for the fish depending on how fatty the specific piece of tuna is (toro for the fatty part of tuna in general, chu-toro for medium fatty tuna, and ō-toro for the extra-fatty, extra-delicious tuna).
But recently, a rare tuna with an appearance so unusual that has left even experienced fishermen agog with surprise was sold at the famous Tsukiji fish market, causing quite a buzz online in Japan. What made the tuna so special? It was magnificently white, from head to tail! And not to miss the rare opportunity, we went to see the fish on display at a department store in Shibuya.

Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s adorable pudding chick becomes a transit card mascot
Pikachu cakes and other adorable Pokémon 30th anniversary food coming to Tokyo luxury hotel
Gigantic gacha machine appears in Tokyo department store for capsule toy celebration
Sushi Pizza surprises diners in one of the best food destinations in Japan
Starbucks Japan releases a new limited-edition Frappuccino inspired by espresso affogato
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
133-year-old Japanese company’s cookies go beyond matcha with dashi and shichimi flavors
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Studio Ghibli still doesn’t allow its anime to be streamed online in Japan, and here’s why
Tokyo’s new extra-expensive ramen restaurant is dividing opinions, so we tried a bowl
Gundam teams up with 300-year-old daruma maker for wood-carved anime mecha figures[Photos]
Japan’s instant ramen snack theme park features an athletic course even adults can enjoy
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Japanese temple burns to the ground, fire burning inside for 1,200 years unharmed
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan has a new cute and clever sunblock for cat lovers
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Starbucks Japan releases a new limited-edition Frappuccino inspired by espresso affogato
The Japan Burger Championship 2026 in Yokohama next month is the ultimate battle of the beef
133-year-old Japanese company’s cookies go beyond matcha with dashi and shichimi flavors
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Studio Ghibli still doesn’t allow its anime to be streamed online in Japan, and here’s why
Mr. Sato takes a walk on Tokyo’s American-style street to get some American/Japanese ice cream
Same name tops lists of most popular dog and cat names in Japan, and there’s probably a reason why
Another side of Kyoto – The prefecture’s top 10 “road stations” for traveling foodies
Tokyo restaurant offers lunches for less than 1 U.S. cent…if you’re good enough at rock-paper-scissors
Tokyo’s insane Garlic Ramen is a meal, and an aroma, you’ll never forget[Taste test]
Krispy Kreme releases new limited-edition fox doughnuts at only four stores in Japan
Two new Sailor Moon art manhole covers are coming to Usagi’s real-world Tokyo neighborhood
Pizza Hut Japan’s drinkable curry pizza is here – Is it all we dreamed it would be?[Taste test]
Starbucks Japan has a problem with its sell-out breakfast that might annoy solo diners