clever

Suika Game can now help you stay in shape with new exercise version of the smash-hit game【Video】

Why be a couch potato when you can be a fruit exerciser instead?

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Funny signs in Japan: 7-Eleven enters the ring with a humorous notice for drivers

A clever way to draw attention to an off-the-beaten-path Japanese convenience store location. 

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7-Eleven Japan’s new microwaves know how long your bento should be warmed up, even if you don’t

Video shows clever new system in action.

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Nerunerunerune candy designed for taking medicine wins top honors at product awards

A spoonful of Nerunerunerune helps the medicine go dowowowown.

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Get ready to take a seat on Muji’s new lightweight and easily portable Sofa Made from Air

Muji takes the minimalism it’s known for to the next air-cushiony level.

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Easy DIY open-air bath setup makes life at our Japanese country house better than ever【SoraHouse】

Now there’s even more to love about our crazy cheap house in the mountains north of Tokyo.

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Setting up a campfire-heated footbath at our cheap Japanese country house【SoraHouse】

McGyver would be proud.

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It’s time to take a trip to pancake paradise with Japan’s new Warmer Plate kitchen gadget

Nitori puts the hot in hotcakes.

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New “adult” doughnuts in a Pokémon box make us rethink what it means to be a grown-up

Who knew eating chocolate doughnuts could be so bittersweet?

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How to make a super simple, super cheap, no-floorspace Christmas tree with stuff from Daiso

The 100-yen shop chain comes to the holiday rescue.

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Kotatsu heated tables for sofas rising in popularity, giving Japan best of both worlds this winter

Old-school winter refuge adapted for modern living rooms.

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Japanese tatami scratching mats for “their lordships, the cats” being handmade in Kumamoto【Pics】

A touch of traditional Japanese interior luxury for the true lord of your manor.

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This Japanese donut chain branch may have found an easy way to thwart Pokémon merch scalpers

It’d only work for single locations, but our Poké-fan reporter thinks this might be an easy and effective strategy.

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No talking allowed, at all, at new Tokyo cafe, even when you’re ordering【Videos】

Gestures are the only way to communicate at this Harajuku cafe.

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Hey, have you eaten the news? – Japanese “noodle newspaper” comes with writing on the soba

Taste-testing Nagano’s Soba Shimbun.

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Japan’s Gaming Kotatsu Futon blanket is here to keep you warm, and gaming, all winter long

Combining two of the best ways to cope with cold winter weather.

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New Super Mario lifestyle line wants to help you save money with coin-sound Warp Pipe bank

Nintendo Ichibankuji brings a little randomized Super Mario adventure into our homes.

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Will virtual plate procession become the new normal for conveyor belt sushi restaurants in Japan?

Digital Sushiro Vision seeks to recreate the fun of old-school kaitenzushi with modern technology.

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Official microwaveable Cup Noodle-Use Measuring Cup is now a reality, could be yours if you act fast

After months of waiting, Nissin finally gives instant ramen fans what they’ve been asking for.

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Nissin releases new Gaming Cup Noodle in Japan, with caffeine to keep you gaming all night long

Instant ramen company blends special ingredients to create the “strongest Buff Meshi” for gamers.

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