clever

In Japan, you can now earn money for turning your car into an anime itasha

New service pays drivers to promote the otaku media they love while driving around.

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Anti-stalker Male Voice Clip Collection for Women Who Live Alone released by Japanese band【Video】

Golden Bomber wants to help women keep unwanted callers and visitors from knowing they live by themselves.

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Sakura Magic recreates the full emotional arc of cherry blossom season right on your desk【Photos】

The enticing anticipation, beautiful blooming, and wistful goodbye are all here.

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We try making Nisshin’s Jijimi Korean Pancakes in a cup kit【SoraKitchen】

Get all of that Korean cuisine goodness without the mess.

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7-Eleven now has Meal Kits to help you cook at home, and they’re awesome!

The store stocked with reasons not to cook for yourself is now ready to help your home chef ambitions too.

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Rice cooker cooking: Bacon onion rice is amazingly easy, awesomely delicious

Japanese Twitter chefs fall in love with a hassle-free way to make an entire meal with only about a minute of work.

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Japan has a new bar just for people who want to drink alone

If a cold beer is all the company you need, this is the place for you.

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Takeout ramen broth: A new Tokyo winter noodle trend that’s worth the hype? 【Taste Test】

A whole new way to appreciate ramen. 

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Tokyo ramen restaurant’s brilliant idea: takeout cups of just ramen broth!【Photos】

Ramen’s flavor is all in the broth, and at this Nakano restaurant it’s all broth in your cup.

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Yokan Slice sweet red beans slices let you make gooey, delicious Japanese dessert in just seconds

Even after being in business for 200 years, this Kyoto confectioner is still coming up with great ideas.

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Limited-edition vegetable snack cube dreamt up by a Japanese elementary school kid goes on sale

Coro Coro Vegetable is by kids and for kids, and it looks deliciously nutritious!

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You can eat bonsai trees? Sure, if they’re made of chocolate like this DIY kit【Video】

Okashi de Tsukuru Bonsai is beautiful to look at…until you inevitably eat it.

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Sega creates mini UFO catcher crane game with electric arm for Japanese magazine

Bring the joy of a Japanese arcade game into your home and win ALL the prizes! 

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Relive an iconic scene from anime Weathering with You with Japan’s rentable Hina umbrellas

Take Hina with you for all kinds of weather this weekend!

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Japan’s one-person bento box-sized rice cooker gets double-decker version that cooks side dishes too

Because if you’ve got fresh-cooked rice right at your desk, you’re going to want something to go with it right?

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Thermos releases new line of insulated Japanese rice and miso soup bowls【Photos】

Stylish creations keep your miso soup hot and your anmitsu cold.

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Japanese bathroom has a clever countermeasure for guys who pee on the floor at the urinal【Photos】

It might not be permanent, though.

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The secret piece of information hiding in plain sight on Tokyo’s subway signs

Turns out there’s a shortcut hint that escapes almost everyone’s notice.

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Japanese overtime work culture captured in new dice collection

Roll the dice with employees apologising in the windows of office tower blocks late at night.

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Can’t put your smartphone down when you’re eating? This clever plate has a solution【Photos】

Because no matter what’s for lunch or dinner, it shouldn’t be served with a side of stress.

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