Japanese coffee brand announces the winner of its Yukiko-tan mascot competition!

Regular readers and those familiar with Japan’s much-loved Yuki Jirushi brand of coffee will no doubt be aware of a contest to find a new mascot character for the drink that began back in April. After receiving hundreds of entries, the work was then whittled down to six potential designs, which were in turn put to a public vote for best character between July and August. To spice things up a little, some very cute girls in the cosplay/idol group Steam Girls also dressed up as the six finalists’ designs in a promotional event that caused quite a stir.

Looking at the effort involved and level of detail in each of the six designs, we here at RocketNews24 knew that choosing an overall winner would be tricky. We’ve been counting the days for the results to be announced, and today we’re thrilled to give you the full lowdown! Come and meet the Yukiko-tan crew!

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