“Through makeup I want to become unbelievably cute!” Hasn’t every girl had this thought at some point? In Japan there are words like “seikeikyuu meiku (cosmetic surgery-level makeup)” and countless features on makeup techniques designed to conceal problem areas. But now, the queen of makeup techniques, “Zawachin” has hit the big time.
Almost overnight, Zawachin was showered with attention for her monomane meiku (imitation makeup) which made her look exactly like popular former AKB48 member Tomomi Itano. Currently, there isn’t a day when one cannot see her on television or in magazines. Zawachin’s makeup techniques not only easily cross over the borders of “cute transformation”, but also those of ethnicity and gender, allowing her to become completely different people.