Ever wondered what it would be like to be covered from head to toe in tomatoes?
Ever dreamed of smashing a tomato in someone’s face?
Ever wanted to see the streets run red…with tomato juice?
If so, you may think you have to head all the way over to Spain to partake in Valencia’s world famous La Tomatina festival. However, those of you who live in Japan are in luck. You only have to go as far as Tokyo. That’s right, on September 9th, at the Tamagawa river in Tokyo, adventurers and pasta sauce enthusiasts alike can participate in a large-scale tomato fight just like the one in Spain.
The event will be held in a special 400 square meter area, nicknamed “Tomatina House” and each person will have access to the same amount of tomatoes as the participants in the original La Tomatina festival in Valencia. Don’t worry about the river, sheets will be set up to ensure that the surrounding river bed and water do not become polluted with saucy goodness.
Event coordinators are looking for up to 100 people to take part in the festivities. The participation fee is set at 2500 yen (US $32) per person, but groups of 3 or more can receive a discount of 500 yen ($6).
No need to bring your own tomatoes, just come ready to get dirty!
Source: ITMedia
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Godiva melts minds by releasing a new corn chocolate drink in Japan
Shinto shrine’s night sky firefly sweets are Japan’s newest breathtaking, mouthwatering desserts.
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Godiva melts minds by releasing a new corn chocolate drink in Japan
Shinto shrine’s night sky firefly sweets are Japan’s newest breathtaking, mouthwatering desserts.
Retro fashion magazines from Tokyo’s street market remind Mr. Sato of a special gift from his dad
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Body of missing American college student found in Kyoto mountains
Gun found in Japanese convenience store restroom, traced to forgetful on-duty cop
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Starbucks Japan unveils new Frappuccino showcasing “mottainai” culture
Osaka is hosting a “hentai” event, but it’s probably not what you think
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
What’s it like to join Tokyo’s walking-and-talking-with-strangers club for a day?
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Retro fashion magazines from Tokyo’s street market remind Mr. Sato of a special gift from his dad
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Body of missing American college student found in Kyoto mountains
Gun found in Japanese convenience store restroom, traced to forgetful on-duty cop
Colour Hunting: The hot new street photography trend changing how we see Japan
Starbucks adds new Fruit Gummy sweets to stores in Japan
Japan’s cheap beef bowl chain Matsuya opens gourmet Premium Matsuya with Kobe beef…inside Matsuya
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Fukushima City on edge as resourceful and violent bear still not found
Lawson opens a new mini supermarket, and the lucky bags can essentially stock your kitchen
A Japanese toast sandwich remix: The toasted rice rice ball[SoraKitchen]
Osaka is hosting a “hentai” event, but it’s probably not what you think
Order a cocktail, support a senior with Shinjuku Day Service Mojito at a handful of businesses