
“It just goes to show that we really do live in a peaceful country.”
A quote from an internet user sums up the mood perfectly after Japan’s Self Defence Forces unveil a unique attack helicopter covered with manga-influenced designs and colours.
Presented as part of an air show in Chiba prefecture last weekend, the quirky new helicopter quickly stole the show, with hundreds of people taking photos and video to share on the internet.
Whether we’d ever see a helicopter like this fly into battle or not, there’s no denying that it has an awful lot of charm.
Japan’s Jieitai (“Self-Defense Force” or “JSDF” for short) was established shortly after the end of World War II, and, like many armies around the world, is comprised of ground, air and naval forces that serve to protect the country. Mention the Japanese “army” to the average Japanese citizen and you will more often than not be corrected, as have I on multiple occasions, and informed that “Japan does not have an army; only a self-defense force.”
The JSDF are sworn to become involved only in peace-keeping and defensive missions, and, due to sanctions imposed on the country after the war, cannot form a “traditional military force”.
But that doesn’t stop them being awesome.
Last weekend, as a part of Kisarazu city’s aviation festival, the JSDF presented their new AH-1S Cobra helicopter, for use in (defensive!) tank-busting operations, which soon became the star of the show thanks to its unexpected “moé style” artwork and the introduction of an original flame-haired character going by the name of Kisarazu Akane, after the city.
While the term “moé” is forever changing and tricky to define, it is most often used to describe a feeling of passion and burning- usually for something pretty like a “moékko” (a combination of moé and the word for “young girl” or “daughter”), and denoting a kind of good-looking girl that men burn with desire for.
So to see animé style designs on the side of an army Self Defence Force helicopter is a little unusual to say the least.
Diehard animé and manga fans in Japan are renowned for their “itasha” (lit. painful car) vehicles, which are decorated with character designs to the point that driving one through a busy area often results in crowds of people standing slack-jawed and snapping photos.
To the fans, these “itasha” creations are nothing short of spectacular, but to the average passerby the cars are literally painful to look at, hence the moniker they receive.
Similarly, with the JSDF’s sweet new ride finding fame just hours after its initial unveiling and with videos like the one above receiving more than 40,000 hits so far, Japanese netizens are already playfully dubbing the helicopter “ita-heli” in a nod to anime fans’ gaudy sets of wheels.
In true otaku style, the JSDF’s presentation came complete with an a cosplay model, dressed as the new character Kisarazu Akane herself, prompting a flurry of excitement as excited attendees and press alike demanded a photo opportunityas soon as the official explanation of the new helicopter had ended.
It’s hard to imagine any army in the west launching a pretty, long-haired character of their own, let alone a “cute” anti-tank helicopter- a machine whose main purpose, let’s not forget, it to blow big scary things up…
Only in Japan, right, guys?
Source: R25 Images/video: Runway Fun



Japan’s Ministry of Defense unleashes the power of “Moe Marketing”
Studio Ghibli adds new Ponyo glassware to its anime lineup for summer
Face lettuce appears in Japan, with the face of Death Note’s Light Yagami, but why?
Family Mart’s new Famima flagship in Tokyo has a hidden gem that most visitors miss
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese Coo-Che becomes a viral sensation, and everyone wants a taste
Giant Evangelion Spear of Longinus to be installed at Japanese train station with Eva art trains
Pokémon’s cozy city builder game inspires Cozy (Corner) cakes in Japan! [Photos]
Japanese Shinkansen becomes an overnight hotel for three nights this summer
Starbucks Japan releases a miniature display rack so you can create your very own store at home
Universal Studios Japan requiring consent form for adults-only horror attraction
New Shinkansen luggage drop-off system begins in Japan, making train travel even easier
99-year-old woman rescued while attempting to climb Mt. Fuji
Japanese convenience store releases Japanese convenience store-flavor fried chicken
Which country’s foreign tourists spend the most money per-person in Japan? Hint: Not the U..S. or China
Japan now has human refrigerators inspired by Japanese vending machines
Studio Ghibli releases anime T-shirts that pay homage to one of Hayao Miyazaki’s most personal films
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Hatsune Miku collaborates with Hokusai’s art in new Vocaloid ukiyo-e illustration series [Pics]
Japan triples departure tax, foreign tourists and locals now must pay more to leave country
Family Mart opens new “Famima” flagship store in Tokyo that’s like a tourist attraction
Sanrio Character Poll announces winners, Hello Kitty absent from top 10 in many countries
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】