
“It just goes to show that we really do live in a peaceful country.”
A quote from an internet user sums up the mood perfectly after Japan’s Self Defence Forces unveil a unique attack helicopter covered with manga-influenced designs and colours.
Presented as part of an air show in Chiba prefecture last weekend, the quirky new helicopter quickly stole the show, with hundreds of people taking photos and video to share on the internet.
Whether we’d ever see a helicopter like this fly into battle or not, there’s no denying that it has an awful lot of charm.
Japan’s Jieitai (“Self-Defense Force” or “JSDF” for short) was established shortly after the end of World War II, and, like many armies around the world, is comprised of ground, air and naval forces that serve to protect the country. Mention the Japanese “army” to the average Japanese citizen and you will more often than not be corrected, as have I on multiple occasions, and informed that “Japan does not have an army; only a self-defense force.”
The JSDF are sworn to become involved only in peace-keeping and defensive missions, and, due to sanctions imposed on the country after the war, cannot form a “traditional military force”.
But that doesn’t stop them being awesome.
Last weekend, as a part of Kisarazu city’s aviation festival, the JSDF presented their new AH-1S Cobra helicopter, for use in (defensive!) tank-busting operations, which soon became the star of the show thanks to its unexpected “moé style” artwork and the introduction of an original flame-haired character going by the name of Kisarazu Akane, after the city.
While the term “moé” is forever changing and tricky to define, it is most often used to describe a feeling of passion and burning- usually for something pretty like a “moékko” (a combination of moé and the word for “young girl” or “daughter”), and denoting a kind of good-looking girl that men burn with desire for.
So to see animé style designs on the side of an army Self Defence Force helicopter is a little unusual to say the least.
Diehard animé and manga fans in Japan are renowned for their “itasha” (lit. painful car) vehicles, which are decorated with character designs to the point that driving one through a busy area often results in crowds of people standing slack-jawed and snapping photos.
To the fans, these “itasha” creations are nothing short of spectacular, but to the average passerby the cars are literally painful to look at, hence the moniker they receive.
Similarly, with the JSDF’s sweet new ride finding fame just hours after its initial unveiling and with videos like the one above receiving more than 40,000 hits so far, Japanese netizens are already playfully dubbing the helicopter “ita-heli” in a nod to anime fans’ gaudy sets of wheels.
In true otaku style, the JSDF’s presentation came complete with an a cosplay model, dressed as the new character Kisarazu Akane herself, prompting a flurry of excitement as excited attendees and press alike demanded a photo opportunityas soon as the official explanation of the new helicopter had ended.
It’s hard to imagine any army in the west launching a pretty, long-haired character of their own, let alone a “cute” anti-tank helicopter- a machine whose main purpose, let’s not forget, it to blow big scary things up…
Only in Japan, right, guys?
Source: R25 Images/video: Runway Fun



Japan’s Ministry of Defense unleashes the power of “Moe Marketing”
Studio Ghibli unveils new My Neighbour Totoro Yearly Plate for 2027
New Japanese convenience store rice balls taste like instant noodles [Taste test]
Kyoto temple bans visitors from wearing kimono
Lego PlayStation recreates Sony’s original console, makes unusual choice for games to salute
New Pokémon anniversary song is 22 minutes long, features all 1,025 Pokémon species [Video]
Starbucks Japan releases new coffee table book featuring 18 of the most unique stores around the country
American tourist in Japan arrested on charges of attempted murder and arson
Starbucks Japan reveals new Tsukimi Moon-Viewing drinkware and gifts for autumn 2026
Japan’s first fall color forecast for 2026 is here!
Starbucks Japan adds new Sweet Potato Frappuccino and Latte to the menu, but do they deliver the taste of autumn?
Studio Ghibli unveils new anime calendars and diary planners for 2027
Solo travel in Japan: Hidden beer garden in Tokyo is a haven for single visitors
Japan’s final Penguin Suica train cards have already shipped, and when they’re gone, they’re gone
Family Mart releases new Human Made Cup Noodle in Japan, with freebies for Nigo fans
A real-world Pokémon Poké Ball hotel is opening in Japan at a still-secret location [Video]
Hobonichi unveils new 2027 planners, diaries and stationery with One Piece, Suica Penguin, Hello Kitty and a must-buy Mini Techo
One Piece Day 2026 brings new art, music, and new cast announcements
Tamagotchi evolves into a ring for its 30th anniversary, preorders now open
12-year-old British girl who went missing in Tokyo found safe after visiting anime sites around Yokohama
7-year-old boy left behind on Mt. Fuji by his own dad
Sushi Bus: Japan’s first conveyor-belt bus lets you eat sushi while sightseeing around Tokyo
Japanese toilet aims to attract foreign tourists but not everybody is happy about it
New Japanese vending machine at Shinkansen station sells cups of ice on platform
Study finds hundreds of people in Indonesia legally named after Naruto, Inuyasha, other anime stars
Japan approves foreign resident visa renewal fee increases of up to 967 percent, starts soon
Japan tripled its departure tax to fund tourism but is using the money on cherry blossoms and bears
Japan announces sudden 400-percent increase in visa fees for foreigners entering the country
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Studio Ghibli has a new anime out, and there’s only one place in the world where you can see it
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Tokyo subway installing new ticket gates that don’t accept payment through Suica or other IC cards
Japanese ninja certification exam attracts 131 candidates from Japan and abroad
Salomon releases Japan-exclusive Mt. Fuji hiking gear that doubles as an amazing souvenir
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】