Happy New Year! Here’s a fist full of cash!
In Japan, there are many interesting New Year’s traditions. Aside from watching TV all night, risking your life eating mochi, and indulging in a ton of specially prepared food, those lucky enough to be young receive money.
Otoshidama, roughly translated as “New Year’s gift,” is the act of giving children small, decorated envelopes filled with money during New Year’s. Parents, relatives, and close friends usually give Otoshidama to children in elementary school to high school.
After collecting envelopes full of money from their closest adult relatives and friends, these kids make out like bandits. But just how much are these kids hauling in? The Benesse Corporation conducted a survey of elementary school children to find out.
According to a survey of 607 parents of elementary school students from grades first through sixth, the monetary amount given during New Year’s varies based on a child’s grade:
1st – 2nd grade: 1,000 yen (US $11)
Over 90% of respondents said they give less than 3,000 yen (US $34) to first and second graders.
3rd – 4th grade: 3,000 yen (US $34)
Around 10% of respondents said they give 5,000 yen (US $57) to third and fourth graders. A few parents said they multiply their child’s grade by 1,000 yen (US $11) to calculate how much money to give.
5th – 6th grade: 3,000 yen (US $34)
The majority of parents said they wouldn’t go any higher than 3,000 yen when giving otoshidama to elementary school children of any age.
How are these kids spending their money?
#1 – Savings (57%)
#2 – Purchase toys (32%)
#3 – Purchase game software (32%)
#4 – Give to parents (29%)
If 29% of children simply give the money back to their parents, do the kids ever see that money again? Do the parents put the money into a savings account…or do they just spend it themselves?
According to a January 2012 survey conducted by a credit union in Kawasaki, Japan, the average amount of otoshidama money that a first year elementary school student received was 26,875 yen (US $305). This was an increase of 2,548 yen (US $29), or 10.4%, compared to 2010. The same survey found that on average, each elementary school child receives otoshidama from 5.5 people, but the largest sum of otoshidama money was given to an elementary school second grader and came in at a whopping 130,000 yen (US $1,475).
I guess it pays (literally) to have a lot of relatives and parents with many close friends…
Source: IroIro

How much should we give in a New Year’s otoshidama without looking like a jerk?
How much money should you give children for New Year’s otoshidama? Adults weigh in
Flush with New Year’s present cash, Japanese kids can now look forward to…saving it
At what age should parents stop giving kids New Year’s otoshidama money? Japanese netizens answer
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Which convenience store onigiri rice balls are the most popular? Survey reveals surprising results
30 Pikachus want to share a Tokyo hotel room with you that has separate Grass, Water, Fire spaces
7-Eleven Japan releases a crazy new viral sandwich: Chocolate Sprinkles and Whipped Cream
Japanese vending machines set to become cooler than ever by selling sub-zero soft drinks
Pringles Chocolate, but with a Japanese twist, is the snack hack you should be trying right now
Cups made of kelp from Hokkaido add a touch of umami to whatever you put inside
CBD oil drinks now available in Japanese vending machines
Body jacket from China protects scooter riders from winter cold, throws dignity out the window
Howl’s Moving Castle’s scene-stealing dog is here to clean your home as a plushie mop
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
Man bites woman at cherry blossom park in Japan, dies shortly after
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
Japan now has a special desk for people who work at home with a pet cat[Photos]
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Otoshidama: How kids in Japan get rich once a year
We turn 100,000 yen into 100,000 one-yen coins, in the spirit of New Year’s generosity
Supporting anime/idol crush tops Japanese teen girls’ New Year’s cash spending targets【Survey】
Another New Year cash giveaway hinted at by former Zozotown CEO Yusaku Maezawa
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
Mochi continues to be Japan’s deadliest New Year’s food, causes two deaths in Tokyo on January 1
“Hate summer homework, kids? We’ll do it for you!” A disturbingly booming business in Japan
Workers’ mental health more important than 2 million yen as ramen chain closes for New Year’s
Boss sends employees New Year’s bonus via mobile app, fines anyone who opens it during work hours
KFC Japanese New Year’s cards give you free fried chicken to start 2020 off right!
Disney’s Japanese New Year’s plushies and figures are ready to make oshogatsu cuter than ever
Japanese New Year’s Kit Kats available exclusively from post offices around the country
Ginza Cozy Corner unveils cute range of osechi New Year cakes featuring lucky Japanese symbols
More people in Japan quit sending New Year’s cards and many have started to regret it
Ultra-premium matcha, koji rice mold star in Starbucks Japanese New Year’s Frappuccino and drinks
Awesome Pokémon osechi New Year’s meals elegantly blend Japan’s traditional and pop culture