Happy New Year! Here’s a fist full of cash!
In Japan, there are many interesting New Year’s traditions. Aside from watching TV all night, risking your life eating mochi, and indulging in a ton of specially prepared food, those lucky enough to be young receive money.
Otoshidama, roughly translated as “New Year’s gift,” is the act of giving children small, decorated envelopes filled with money during New Year’s. Parents, relatives, and close friends usually give Otoshidama to children in elementary school to high school.
After collecting envelopes full of money from their closest adult relatives and friends, these kids make out like bandits. But just how much are these kids hauling in? The Benesse Corporation conducted a survey of elementary school children to find out.
According to a survey of 607 parents of elementary school students from grades first through sixth, the monetary amount given during New Year’s varies based on a child’s grade:
1st – 2nd grade: 1,000 yen (US $11)
Over 90% of respondents said they give less than 3,000 yen (US $34) to first and second graders.
3rd – 4th grade: 3,000 yen (US $34)
Around 10% of respondents said they give 5,000 yen (US $57) to third and fourth graders. A few parents said they multiply their child’s grade by 1,000 yen (US $11) to calculate how much money to give.
5th – 6th grade: 3,000 yen (US $34)
The majority of parents said they wouldn’t go any higher than 3,000 yen when giving otoshidama to elementary school children of any age.
How are these kids spending their money?
#1 – Savings (57%)
#2 – Purchase toys (32%)
#3 – Purchase game software (32%)
#4 – Give to parents (29%)
If 29% of children simply give the money back to their parents, do the kids ever see that money again? Do the parents put the money into a savings account…or do they just spend it themselves?
According to a January 2012 survey conducted by a credit union in Kawasaki, Japan, the average amount of otoshidama money that a first year elementary school student received was 26,875 yen (US $305). This was an increase of 2,548 yen (US $29), or 10.4%, compared to 2010. The same survey found that on average, each elementary school child receives otoshidama from 5.5 people, but the largest sum of otoshidama money was given to an elementary school second grader and came in at a whopping 130,000 yen (US $1,475).
I guess it pays (literally) to have a lot of relatives and parents with many close friends…
Source: IroIro

How much should we give in a New Year’s otoshidama without looking like a jerk?
How much money should you give children for New Year’s otoshidama? Adults weigh in
Flush with New Year’s present cash, Japanese kids can now look forward to…saving it
At what age should parents stop giving kids New Year’s otoshidama money? Japanese netizens answer
Japan’s otoshidama tradition of giving kids money at New Year’s gets a social welfare upgrade
Man arrested for violating Japan’s anti-dueling law in downtown Tokyo
New adults go wild at Seijinshiki Coming-of-Age ceremony in Kitakyushu, Japan 【Photos】
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Bamboo trees vandalized near Kyoto’s Fushimi Inari shrine, foreign graffiti prevalent
Princess Mononoke magnets return just in time to treat yourself to awesome anime decorations
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Best practices for celebrating Coming of Age Day for those turning 18, 20, or both in Japan
Is real Tokyo as dangerous as the Yakuza video games? Chapter 3: Crazy Town
Giant hotel rooms in Osaka reflect the new non-niche face of travel in Japan.
Studio Ghibli’s kodama ready to leave the Princess Mononoke forest as a squeezable keychain【Pics】
10 times to avoid traveling in Japan in 2026
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Top Japanese cosplayer Enako returns to Comiket after 6 years, creates mayhem with admirers
Umamusume anime girl plushie recalled for having parts she absolutely should not have【Pics】
We ate sushi made from Japan’s most expensive tuna ever【Taste test】
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Human washing machine pods coming to Japanese hotels【Photos】
Otoshidama: How kids in Japan get rich once a year
We turn 100,000 yen into 100,000 one-yen coins, in the spirit of New Year’s generosity
Supporting anime/idol crush tops Japanese teen girls’ New Year’s cash spending targets【Survey】
Another New Year cash giveaway hinted at by former Zozotown CEO Yusaku Maezawa
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
Mochi continues to be Japan’s deadliest New Year’s food, causes two deaths in Tokyo on January 1
“Hate summer homework, kids? We’ll do it for you!” A disturbingly booming business in Japan
Workers’ mental health more important than 2 million yen as ramen chain closes for New Year’s
Boss sends employees New Year’s bonus via mobile app, fines anyone who opens it during work hours
KFC Japanese New Year’s cards give you free fried chicken to start 2020 off right!
Disney’s Japanese New Year’s plushies and figures are ready to make oshogatsu cuter than ever
Japanese New Year’s Kit Kats available exclusively from post offices around the country
Ginza Cozy Corner unveils cute range of osechi New Year cakes featuring lucky Japanese symbols
More people in Japan quit sending New Year’s cards and many have started to regret it
Ultra-premium matcha, koji rice mold star in Starbucks Japanese New Year’s Frappuccino and drinks
Leave a Reply