Not familiar with natto? Shame on you! Natto is the fermented soy bean “snack” loved throughout the Kanto region for its supposed health benefits that outweigh the questionable flavor and strong smell, which is optimistically described as “cheesy and pungent” and otherwise described by detractors with violent gagging noises.
After hearing that the notoriously sticky, slimy fermented bean treat was slowly gaining a foothold among health fanatics in the U.S., we decided to experiment combining natto with other foods to find the perfect companion consumable that would make the beans more palatable.
So, donning our hazmat suits, we entered the RocketNews24 food lab to conduct our tests. After producing various corrosive, poisonous or unstable substances, we finally found one natto and food combination that was not only safe to eat, but also tasty:
That combination was natto and matcha ice cream, a perennial favorite in Japan and the U.S. alike.
▼ Natto and matcha ice cream. First, apart:
▼And now aaaall mixed in together!
Amazingly, the matcha ice cream substantially subdues the overwhelming natto smell and pushes the natural soybean flavor to the forefront, making for a surprisingly pleasant, fluffy original ice cream flavor. On top of that, it’s pretty good for you!
With this new ice cream flavor, natto is now poised to take North America by storm as the next health food that tastes pretty good once mixed with totally unhealthy ice cream – which sort of defeats the purpose, but who’s complaining when ice cream is involved?
You heard it here first, folks!
[ Read in Japanese ]







We try ice cream with a topping of natto fermented soybeans, because the Internet told us to
We try a new natto coffee ice cream that took 17 months to perfect
We try Cheesecake Kimchi Natto Ramen with a conspicuous moe character on the box
Japan’s first made-to-order natto store will make you fermented beans without the putrid smell
How do other flavors of ice cream rice compare to Meiji’s matcha ice cream rice recipe?
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Is it rude to sing along at concerts in Japan? We ask a pro musician for his take
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Dragon Quest Burgers and Slime drinks are coming to McDonald’s Japan【Video】
Starbucks Japan releases new zodiac chilled cup drink for 2026
Real Buddhist monk plays Super Mario Bros., recites prayers every time he kills an enemy【Video】
This overlooked neighborhood east of Tokyo is awesome in many ways, left us with just one regret
Anti-NHK activist recommends “magic words” that will drive away fee collectors instantly
Akihabara pop-up shop sells goods made by Japanese prison inmates
7-Eleven Japan starts new temporary luggage storage service in over 300 branches
Starbucks teams up with 166-year-old Kyoto doll maker for Year of the Horse decorations【Photos】
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Street Fighter Hadouken Churros to be launched and eaten in Tokyo, Okami pudding on offer too
Is this the most relaxing Starbucks in Japan?
Starbucks on a Shinkansen bullet train platform: 6 tips for using the automated store in Japan
Large amount of supposed human organs left in Osaka marketplace
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Japanese train company is letting fans buy its actual ticket gates for their homes
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
A pack of natto (fermented Japanese soybeans) a day keeps the death away according to study
Japan’s 10 weirdest ice cream flavors
That time we were either genius or insane to eat natto with Yukimi Daifuku per official advice
We tried making natto the old-fashioned way, and the result was unexpected but delicious 【SoraKitchen】
There’s no reason not to play with your food with this natto in Nanoblock form
Instant noodle company combines yakisoba noodles with fermented natto bean topping
Yo-yos that make ice cream now on sale from Takara Tomy and Sanrio
Instant natto soba a suspiciously hot item so we check it out
Mochi and Cookies & Cream together at last with new Yukimi Daifuku flavor
The ultimate guide to Kyoto ice-cream
Raw fish, fermented soy beans, and Chinese food: Japan’s 7 weirdest parfaits
The most expensive natto in Japan – Eating the “black diamonds” of Tanba Kuro【Taste test】
We spice up our fermented soybeans with curry powder flavored natto【Taste Test】
Häagen-Dazs brings back its popular mochi ice cream line with two classic, luxurious flavors
Nattoku! Factory offers free factory tours of a famous natto brand production process
Toast with fermented soybeans and honey may not be good-looking, but it is good eating
Leave a Reply