
Kawakami Village in Nagano Prefecture is considered Japan’s premier lettuce producing village. Located near Tokyo and with just the right conditions for farming, residents have been able to pull in a good chunk of cash from their own brand of lettuce, earning it the nickname “Miracle Village”.
Bumper crops such as their Chinese cabbage are booming so well that the village’s 4,759 people boast and average annual income of over 25,000,000 yen (US$252k). However, all work and no play makes Jyoji a dull boy, so the mayor of Kawakami is sending the call to all Japan that some eligible bachelors may soon be hitting a ski-slope near you!
In stark contrast to other rural areas of Japan, Kawakami has been experiencing a growth in young people who come and stay in the area. It’s estimated that 70 percent of the wives living in the area all hail from urban centers such as Tokyo. Such an influx of young urban women in a vastly different lifestyle has even led to a greater sense of community in the area as these women help each other adapt to their new lives.
Kawakami’s 74-year-old mayor Tadahiko Fujiwara has been especially fervent in promoting the village and its men to single women in Japan:
“Aside from the high average incomes, there are lots of reasons to love Kawakami. The Kawakami Inu (dog) is a unique symbol of the village. Also, there are lots of single men between the ages of 20 and 40, so women are always welcome!”
Although the seven-time mayor certainly loves his town there’s a reason that he gets especially enthusiastic as the summer draws to a close.
“These guys aren’t migrant workers during the winter, they’re migrant playboys. In many cases you can find them hitting the ski slopes around Japan.”
Due to the nature of the lettuce game, these men find themselves toiling throughout the summer season, only to be gifted with a hearty pay check and ample free time in the winter.
There may be one downside to married life in Kawakami Village depending how you look at it. According to Japan’s Livedoor News, there has been a sharp increase in the number of married couples sharing the property with the husband’s parents. Because of the high income and large properties, more and more young couples have been opting to build two homes on the same lot and having the parents live in the extra one.
If being in such close proximity to your in-laws isn’t a problem then you should have no trouble enjoying the quiet life with an excellent education system and teacher-to-student ratio for your children. Also, as you enter old age you can rest assured thanks to the high level of medical care in the town, including 24-hour house calls.
Of course one should marry according to the content of one’s character rather than the amount of their bok choy, but the young farmers of Miracle Village have enough incentives to make the young urban professional men of Tokyo a little nervous.
Source: Livedoor News (Japanese)
Kawakami Inu Image: Wikipedia – katuuya
▼ Kawakami Village has the perfect mix of beautiful houses and fields of lettuce


Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Japan’s Mister Donut Japan tries its hand at Taiwanese-style street food donuts
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Japan’s Mister Donut Japan tries its hand at Taiwanese-style street food donuts
Bandai cancels gacha/blind-buy system for anime cosmetics, will let fans choose what they buy
Shinto shrine will bless your bike helmet and give you a sacred bike helmet stamp
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Only five branches of Japan’s beef bowl giant Matsuya serve milk shakes, but how do they taste?
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Hello Kitty is now a transforming truck robot[Photos]
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Bandai cancels gacha/blind-buy system for anime cosmetics, will let fans choose what they buy
Shinto shrine will bless your bike helmet and give you a sacred bike helmet stamp
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Only five branches of Japan’s beef bowl giant Matsuya serve milk shakes, but how do they taste?
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Live-action Ghibli Princess Mononoke stage play tickets are now on sale
Lipton releases… Pudding Milk Tea in Japan?!?
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Police in Japan summoned to deal with bank intruder…who is also a deer[Video]
War in Iran threatening Japan’s pudding production
Tokyo store makes you to pass a quiz in order to buy Pokémon cards as part of anti-scalper policy
McDonald’s and Gundam team up for customized anime mecha and fried chicken sandwiches[Video]
Second-generation sumo burger coming to Burger King Japan with return of Baby Body Burger
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!