
Cats have been working on us humans for years now, using the internet to their advantage and doing whatever it takes to look adorable. And now it seems they’ve taken a significant step towards their ultimate goal of world domination: a Japanese company has manufactured wine especially for felines.
Earlier today, pet food and supplement maker B&H Lifes launched its newest product, Nyan Nyan Nouveau (“meow Nouveau”), announcing the good news via press release.
The company states that the wine comes in the wake of popular products such as Wan Wan Beer (woof woof beer) and after receiving numerous requests from customers asking for “a drink for my cat that we can celebrate Christmas and birthdays with!” which of course makes no sense whatsoever because, as any cat owner will tell you, as far as cats are concerned every day is their birthday.
Nyan Nyan Nouveau does not, in fact, contain any alcohol, but is packed full of vitamins and, along with a trace of catnip, includes juice from Cabernet Franc wine grapes. In all honesty, though, having owned a cat who lived to the ripe old age of 22 and who was incredibly fond of an occasional drop of whiskey, gin or sherry from anyone’s fingertip, I can’t help wondering whether our feline overlords will be angered that B&H chose not to include a tiny drop of alcohol in their special drink.
The maker acknowledges that most cats do not tend to consume liquids for their taste, but anticipates a great many orders from pet owners who want their furry friends to join in the fun during the festive season and upon the imminent arrival of this year’s Beaujolais Nouveau, of which Japan is the world’s second-largest consumer after Germany.
Nyan Nyan Nouveau is due to go on sale today via B&H Life’s online store, and costs 399 yen (US$4) for a 180ml bottle.
Source: Atpress (Japanese)

Cat becomes head priest at Japanese shrine
Nyan Cat Song Makes it into Hatsune Miku Project DIVA f
Five foods you should never feed to your cat
These adorable Japanese stacking cat boxes will keep you company and your living space organized
Video series of cats with mikan and kotatsu is also a cute survival guide for Japanese winter
Japan releases first official sakura cherry blossom forecast for 2026
We traveled almost 400 miles to get popcorn from this ninja machine, but do we regret it?【Photos】
Racing into our stomachs this winter are motorcycle fuel tank-shaped bento
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan’s Valentine’s chocolate Slimes let you say you say I love you like the Dragon Quest mascot
Bear meat noodles?!? Tokyo restaurant adds a new kind of niku soba to its menu【Taste test】
Japan super budget dining – What’s the best way to spend 1,000 yen at McDonald’s?
Do Japanese women check out each other’s lingerie at the hot springs? Survey investigates
It’s naked time: An American’s first onsen experience 【Video】
Hypnosis bar opens in Tokyo, with prizes for those who don’t fall into a hypnotic state
Massive manga collaboration bringing 100 years of Shueisha manga to Uniqlo T-shirts【Photos】
Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Totoro cream puffs and Catbus cookies are finally available in downtown Tokyo
Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Japanese vending machine serves up unique drinks at four Tokyo train stations
McDonald’s Japan releases a Mushroom Mountain and Bamboo Shoot Village McFlurry
10 times to avoid traveling in Japan in 2026
Starbucks Japan ready to get Year of the Horse started with adorable drinkware and plushies【Pics】
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Disillusionment at Tsukiji’s tourist-target prices led us to a great ramen restaurant in Tokyo
Ramen restaurant’s English menu prices are nearly double its Japanese ones, denies discriminating
Japan may add Japanese language proficiency, lifestyle classes to permanent foreign resident requirements
Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware
Japanese beef bowl chain Sukiya’s 2026 Smile Box lucky bag basically pays for itself
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
Most patient cat ever accepts Japanese bear headwear for perfect photo
Pokémon cat cosplay hoods are now on sale, and adorable【Photos】
“I tape them to my monitor” – Weird things people in Japan do with their cat’s fallen whiskers
Cute cat’s amazing “combat power” melts hearts online
Rest in peace, Tama – Japan’s stationmaster cat passes away at 16, company funeral to be held
Japanese company’s fashion hoods let you add cute cat ears…to your cat
How to visit the cats of Jogashima Island Park on a “Tuna Ticket” from Tokyo
Japanese cat gets in on trick-or-treating fun without saying a word thanks to clever idea【Video】
Free Japanese e-book of cats in sexy poses is like the entire Internet in one convenient package
New anime features Nyanbo, the adorable box-shaped cardboard cat
Japanese pet owner photographs cats in hats made from the cats’ own hair 【Pics】
Adorkably stylish cosplay cats remind us to adopt pets instead of buy them 【Photos】
Japanese cat cafe delights people around the world with adorable kitty cosplay
Meow’s that? 2022’s ranking of the top cat names in Japan
Japanese cat wows the internet with an insatiable hunger for vegetables
Leave a Reply