
Buying a fukubukuro (lucky bag) is one of the most anticipated thrills during New Year’s in Japan. Although what’s in the bag is a mystery until you’ve paid for it, the goods in the bag are usually worth more than the price you pay for the fukubukuro, so most of the time it is indeed a “lucky” buy.
Depending on your luck, you might not get something you desperately want or need in the bag, but even that wouldn’t dampen your day as much as what this Japanese Twitter user found in her slightly “unlucky” My Melody fukubukuro.
My Melody is a popular character from Sanrio, the very company that created the world-famous Hello Kitty. Usually sporting a red or pink hood over her ears, My Melody is a sweet little girl rabbit that has been capturing the hearts of children and grownups alike since 1975.
▼ Contents of last year’s My Melody fukubukuro.
How could such a lovely character end up as an unlucky item in a lucky bag, then? The unfortunate Twitter user, Tsubaki, received a My Melody fukubukuro as a birthday present recently, but when she opened the bag, she found that the My Melody plush pillow in the bag looked somewhat… mutated.
▼ Contents of a normal My Melody fukubukuro from this year.
But what Tsubaki found in her lucky bag was…
.
.
.
.
.
.
.
.
.
▼ THIS.
▼ Tsubaki’s tweet of desperation: “Somebody bought me a My Melody lucky bag but… is this even acceptable? The face is upside-down”
▼ Some netizens were quick to react, joking that perhaps what everyone assumed were ears were actually legs.
▼ And the jokes went on… Upside-down My Melody in Mario World…
▼ …walking the runway at a bridal show…
▼ …traveling the world as Obama’s secretary, maybe?
▼ Of course, making a cute step for mankind!
Japanese makers are known for their impeccable quality control, but it seems even they have a slip up once in a while. Well, to err is human! At least Tsubaki managed to get a refund. We hope she has gotten something better to make up for the unpleasant birthday surprise!
Source: Zhaizhai News
Images: Twitter (1, 2, 3), Girls Channel









Sanrio lucky bag gives you cute My Melody and Kumori merch, all your money back in burgers coupons
My Melody and friends featured at pop-up cafe in Tokyo
Sanrio pancakes celebrate My Melody’s birthday, and Cinnamoroll too, at Japanese cafes
Sanrio character My Melody’s new cafe may be Tokyo’s cutest (and pinkest) yet
My Melody dental clinic opens in Saitama: Sanrio faces its greatest licensing challenge yet
East Japan Railway announces plans to abolish magnetic-strip tickets
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Shakey’s Japan creates matcha mochi, Kyoto fish, and Kansai Chili Con Carne pizzas
7-Eleven Japan reinvents convenience store fruit sandwiches with new salty pink sakura peach variety
Trigun Legacy Cafe coming to two Japanese cities this summer to salute series’ original form
Starbucks adds new Fruit Gummy sweets to stores in Japan
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
Starbucks Japan releases new “torori” drinks exclusive to 7-Eleven convenience stores
Burger King Japan offering all-you-can-eat quad-burgers, whoever eats the most gets more in December
7-Eleven Japan releases a chocolate chip sandwich… that tastes like ice cream
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
Japanese convenience store shows us how to dress for the rainy season
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Tokyo’s Pokémon Cafe reopens this month with brand-new sweets and Pikachu show
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Colour Hunting: The hot new street photography trend changing how we see Japan
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Theory that Sanrio’s My Melody played jump rope with a wolf’s intestines freaks the Internet out
The My Melody ♡ Kuromi Anniversary Party is in full kawaii swing at the Ikebukuro Parco store
Sanrio and Sailor Moon finally reveal their lineup of My Melody collab goods!
Sales of My Melody merchandise featuring Sanrio character’s mom’s life advice get cancelled
Sailor Moon invites Sanrio character My Melody in on the fun for 25th anniversary celebration
No mystery as to how adorable Sanrio’s 2023 fukubukuro lucky bags are
Mother of Sanrio character My Melody gets flak online for dispensing horrible love/life advice
Sanrio characters take over Baskin Robbins Japan for My Melody and Kuromi’s Sweet Christmas
Sanrio’s My Melody Kuromi Game Plaza welcoming guests in Tokyo, will head overseas too
Lotteria’s lucky bag opened: even if you’re not a Naruto fan you’ll come out ahead!
Studio Ghibli fukubukuro lucky bag is a sell-out hit in Japan at New Year
Studio Ghibli retail chain brings out a mystery fukubukuro lucky bag for New Year
Cute shoe range from Sanrio features bejeweled loafers and pumps with My Melody armchair heels
Japan’s Poop Lucky Bag is a sack of crap, but is it the good kind?
【Lucky Bag Roundup 2018】Celebrate the Year of the Dog with Village Vanguard’s “Cat Lucky Bag 2”
Sailor Moon and My Melody team up again, this time for a super sweet themed cafe