
Filled with awesome Ghibli character goods, Donguri Kyowakoku has some of the best lucky bags in all of Japan.
At the start of every year, Japanese retailers sell fukubukuro lucky bags filled with mystery items that usually add up to more than the price you pay for the bag. Sometimes these fukubukuro can be hit-and-miss, but one that never fails to disappoint is the lucky bag from Studio Ghibli merchandise retail chain, Donguri Kyowakoku.
In past years, these bags were sold on New Year’s Day on a first-come-first-served basis, creating queues out the front door of branches well before opening time. However, now that the government is asking people to avoid crowds during the pandemic, Donguri Kyowakoku sold their bags via an advance registration system this year, with customers picking up their bags from 28 December.
We got in quick with our reservation to avoid missing out on these sought-after lucky bags, which have been known to sell out within minutes. So it was a happy day yesterday when we got to pick our bag up from the store and take it home to discover what was inside.
▼ Check out the haul below, which cost just 4,000 yen (US$38.57)!
Once again, the Donguri Kyowakoku lucky bag didn’t disappoint, with eight items in total and appearances from some of our favourite characters from the studio’s most well-known films.
The bag contained the following items:
▼ A Kiki’s Delivery Service Cushion Cover, featuring magical black cat Jiji sitting on a windowsill
▼ A Kiki’s Delivery Service Jiji Towel
▼ A Kiki’s Delivery Service Jiji Aluminium Lunch Box
▼ A My Neighbour Totoro tumbler
▼ A My Neighbour Totoro Four Seasons Photo Frame
▼ A My Neighbour Totoro wooden coaster
▼ A My Neighbour Totoro Kurutoga Mechanical Pencil
And a Mary and the Witch’s Flower Handkerchief, which was a nice surprise addition, given that the film comes from Studio Ponoc. The Ghibli connection is strong here, though, as Studio Ponoc was founded by Yoshiaki Nishimura, a former Ghibli employee and producer of Ghibli’s When Marnie Was There.
After going through our haul, we couldn’t believe we’d netted all this gorgeous anime merch for just 4,000 yen! In fact, the Jiji cushion cover was such good quality we reckon it made up the cost of the bag alone, and given that the store’s aluminium lunch boxes usually retail for 2,000 yen and the mechanical pencil costs 880 yen, everything in the bag was great value, and worth much more than the price we paid for it.
It’s a great way to cap off a great year of Ghibli releases from the popular retail chain, who brought us everything from Spirited Away’s mysterious bathhouse spirits to plushies that turn into eco-friendly shopping bags.
Now we can’t wait for another year of Ghibli releases on the horizon, which means we’d better start saving our yen with this coin-gobbling No Face from Spirited Away!
Photos © SoraNews24
● Want to hear about SoraNews24’s latest articles as soon as they’re published? Follow us on Facebook and Twitter!
[ Read in Japanese ]












Studio Ghibli-licensed store Donguri Kyowakoku brings us the fukubukuro lucky bag of our dreams
Studio Ghibli celebrates New Year with a fukubukuro lucky bag packed with anime merchandise
Studio Ghibli fukubukuro lucky bag is a sell-out hit in Japan at New Year
Studio Ghibli fukubukuro: The lucky bag everyone in Japan wants to get their hands on at New Year
【Lucky Bag Roundup 2018】Celebrate New Year with Studio Ghibli merchandise from Donguri Kyowakoku
New Japanese overnight train coming to connect Tokyo with Tohoku in sleep-travel style
Japan’s cheap beef bowl chain goes upscale with Matsuya Premium, but is it worth the higher price?
7-Eleven Japan joins the craze for Korean Gamja Cheese Balls
Starbucks Japan releases special limited-edition summer drinks… at only 30 stores
Two of Kyoto’s famous temples tackle streetside trash with solar-powered trash cans
East Japan Railway announces plans to abolish magnetic-strip tickets
Anne Hathaway creates PR frenzy in Japan after mentioning Tottori in Devil Wears Prada interview
Lawson transforms convenience store food with massive katsu burger and an insane curry bread
Super Mario Galaxy Happy Meal toys now available at McDonald’s Japan
Luxury houseplant fraud leads to arrest of Takamatsu man
Even at twice regular Daiso price, this handy item is still great for summer travel in Japan
New Square Enix Cafe reveals Final Fantasy, Dragon Quest, Nier, and Fullmetal Alchemist menu items
Ghibli’s No Face continues to demonstrate his generous character growth by dispensing soy sauce
Japanese rice cooker recipe gives us a tasty new way to enjoy vegetables and wieners
Family Mart commits “reverse fraud” in new Giant All-Star Festival, and we couldn’t be happier
New Tokyo sweets shop offers 648 different mochi ice cream dumpling combinations
Colour Hunting: The hot new street photography trend changing how we see Japan
Body of missing American college student found in Kyoto mountains
Tokyo’s life-size Gundam anime mecha statue will be removed this summer
Ichiraku Ramen-inspired ramen sets from Naruto anime pay homage to Naruto, Sasuke, and Sakura
Kanji ice cream becomes a sell-out hit in Japan
Uniqlo reveals third round of massive 100-year-anniversary manga T-shirts for Jump’s Shueisha
New official Ghibli anime food cookbook will teach you how to make Ponyo’s ramen and more
Japanese convenience store Lawson launches new “mini supermarket” chain, L Minimart
Japan’s real-world Pokémon hot spring’s first photos are here![Photos]
Kyoto public junior high school becomes first in Japan with a hoodie school uniform
Japanese convenience store shows us how to dress for the rainy season
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
【Lucky Bag Roundup 2017】Donguri Kyowakoku lucky bag is packed with Studio Ghibli merchandise!
Donguri Kyowakoku fukubukuro is filled with fantastic Studio Ghibli merch【2016 Lucky Bag Roundup】
Studio Ghibli releases new waffle bags for My Neighbour Totoro and Kiki’s Delivery Service fans
Studio Ghibli scarves, gloves and bags will keep you warm this fall and winter
Studio Ghibli bath mats and towels will help wash your worries away
New Studio Ghibli bedding sets are cool in all senses of the word
Studio Ghibli’s Mother’s Day corn set is a heartwarming gift for Totoro fans
Studio Ghibli anime films get American comic book style update with new glassware collection
Studio Ghibli makes every day magical with new Spirited Away, Totoro and Kiki calendars
Studio Ghibli bento box collections released just in time for hanami sakura-viewing picnics
Studio Ghibli releases new range of cardigans for anime fans
Studio Ghibli summer merchandise puts famous anime characters on Japanese fans and wind chimes
Studio Ghibli releases new anime character socks to put a magical spring in your step
Studio Ghibli releases art crystal puzzles and folding umbrellas for rainy season in Japan
Studio Ghibli releases new anime cushions for Totoro and Kiki’s Delivery Service fans
New Studio Ghibli tea collection includes tea sourced from Totoro’s real-life forest in Japan!