One of the biggest restaurant trends in Japan over the last two decades has been a steady erosion of the image that delicious food equals high prices, and vice-versa. These days, there are some real bargains to be found for those willing to do a little searching, particularly at lunch.
The afternoon dining market has gotten so competitive that often you can get an amazing meal plus change for the 1,000-yen bill you use to pay for it, which is exactly what you get with this gigantic tuna sashimi bowl.
The tabletop marvel can be found at the Tokyo restaurant Firebird, which bills itself as a “sushi bistro.” Officially dubbed the maguro nosesugi don (“rice bowl with too much raw tuna on it”), it’s such a massive amount of ordinarily pricy fish that it’s said some people mistake it for a heaping helping of much cheaper strawberry-syrup covered shaved ice when they first glance at it.
But as insane as the amount of sashimi is, the price is shockingly reasonable, at just 800 yen (US $7.75) for this lunch-time-only set, which also gets you a salad and a couple of sides.
Japanese Internet commentators were as shocked as we were by the decadence on display.
“I want this.”
“Where is the bowl and rice?”
“You know, there’s this thing called moderation.”
“That’s way too big. Do they serve whatever’s left over to the next person to order one?”
“If my stomach is up for the challenge, I’d love to give this a try.”
“No way I could finish all that.”
Some have also expressed wonder at how the pile of tuna retains its structural integrity, given the naturally slippery nature of fish. One theory that’s been offered is that patches of rice are used to hold the layers in place, but we can’t make out any such trickery in the photos above.
In any case, we’re gluttons, not structural engineers. The only question that matters to us is, “Do we want to eat that?” and in this case, the answer is an unqualified yes.
Restaurant information
Firebird
Address: Tokyo-to, Koto-ku, Toyo 2-5-18 First floor
東京都江東区東陽2-5-18 1F奥
Open 11:30 a.m.-2:30 p.m., 5 p.m.-12 midnight
Website
Source: Byokan Sunday

Maguro mountain! Giant sashimi bowls of this Ginza restaurant are even bigger than promised
Tokyo’s super-secret-location sushi restaurant has a stand-up sister shop that’s open to all
Salmon katsudon? Tokyo restaurant’s specialty is like a deep-fried sashimi lunch【Photos】
Brand-new salmon sashimi bowl joint in Tokyo’s Harajuku is perfect for hungry fashion fans, bears
Matsushima restaurant offers all-you-can-eat sashimi in as many ways as you can dream it【Photos】
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Peanuts and Coke becomes a viral hit in Japan, but is it a trend worth joining?
New Japanese KitKats come in sakura flavour, with poetic symbolism for success
7-Eleven Japan’s new baked-in-store sweet treat is only available in three parts of the country
You can assemble a well-balanced team of Pokémon, them eat them, thanks to Japanese cake chain
Deer that appeared in downtown Osaka gets a new home, a new name, and a lot of snacks[Video]
10 crazy pizzas from Japan
Japan’s prime minister exchanges Dragon Ball kamehamehas with president of France[Video]
Ghibli Museum building becomes a cuddly cushion
Japan now has a special desk for people who work at home with a pet cat[Photos]
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Pokémon lacquerware series expands for Year of the Horse with new handcrafted design[Video]
Starbucks Japan closing only Shinkansen platform branch for popularity-triggered renovations
Two food hacks take Japan’s convenience store fried chicken to amazing new sandwich heights
Tokyo’s best museum for foreign travelers finally reopens after being closed for four years
Totoro Fund line of beautiful artwork and apparel lets you help the real-world Totoro Forest
Fading Tokyo – Searching for signs of the Showa era as local neighborhoods evolve[Photos]
Tokyo turns its phone booths into free Wi-Fi hotspots, and here’s how to use them
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Uniqlo announces new T-shirts for One Piece, Naruto and more for manga publisher’s 100th birthday
Train station platform ramen store closes its doors on half a century of history in Tokyo
Starbucks Japan releases new My Fruit³ Frappuccino at only 34 stores around the country
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
Krispy Kreme releases Super Mario doughnuts in Japan for a limited time
Japanese onsen egg maker from 100-yen store Daiso needs to be on your shopping list
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Yakiniku without the niku? New Tokyo restaurant applies yakiniku concepts to sashimi-grade fish
Tokyo University campus has its own sushi restaurant where great dining meets higher education
This Japanese restaurant chain’s triple-decker sushi bowls are a crazy feast for the eyes/stomach
Semi-secret Shinjuku sushi lunch is a great way to get your fish fix for cheap in central Tokyo
Beef and sashimi in the same rice bowl: Brilliance or blasphemy? We find out【Taste test】
Non-tourist trap fish market in northeastern Japan captures our hearts with amazing sashimi
Wasabi and sashimi bagels on sale now in Japan! We buy some and invent the Japanese dip sandwich
Tokyo restaurant offers amazing sushi lunch deal for less than 5 bucks
Japan’s new restaurant is reeling in customers with its all-you-can-eat sashimi experience
Why does this sushi restaurant serve raw tuna in an ice cream cone?【Taste test】
Salmon sashimi noodles: Terrifying, mouthwatering, or both?【Photos】
Egyptian restaurant Sumo Sushi offers our Japanese reporter a delightful yet quirky lunch
We try all-you-can-eat sushi for less than $8.50 at a restaurant in Tokyo’s Chiyoda Ward
Towering piles of sushi are waiting for you at this awesome Tokyo restaurant 【Photos】
Tsukiji alternative – Tokyo has a second fish market, and it turns out it’s awesome too