“Add a lot of cute decorations to the room we’re staying in!” says the blue goldfish with a matching blue tiara. No this isn’t a joke; uncommonly cute anthropomorphic goldfish are just a part of the marketing campaign for a completely customizable fish tank aimed at young children in Japan. With a fancy backdrop and jewels galore, it’s a far ways away from the plastic aquatic plant or bubbling clam shell in typical aquariums.
The fish tank kit is produced by Marukan, one of Japan’s largest pet supply corporations, and comes with a tank, an air hose that resembles a necklace, filter and other items in a standard fish tank start-up kit. More importantly (in the eyes of most children who want this product), it comes with a hologram backdrop, stickers, and clear “jewel stones.” Special food and other accessories of a wide range of colors are, of course, sold separately. And here’s the gaggle of cutsey goldfish to go along with Marukan’s new fish tank:
You can even buy a “diamond curtain” – because you want your fish to look classy, don’t you?
There are also “tube stones” which slide onto the air hose…
Though the price has yet to be announced, this is looking to be an expensive purchase for mom and dad with an indefinite amount of extra accessory purchases to follow. But forget about mom and dad, we feel bad for the poor fish who are going to need sunglasses while swimming around in this blindingly blinged out tank.
Source: niconico news
Images: Nisso, MG
What sorcery is this?! New toy aquarium is populated with your own hand-drawn fish 【Video】
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Tokyo store makes you to pass a quiz in order to buy Pokémon cards as part of anti-scalper policy
What are the worst things about living in the Japanese countryside?[Survey]
War in Iran threatening Japan’s pudding production
Tiny house by Muji finally goes on sale in Japan
What’s up with the “mosquito buzz” noise at Shibuya Station?
Burger King Japan’s Great King Yeti is the latest evolution of One Pounders
Final Fantasy VII’s Sephiroth finds happiness in a canned cocktail[Video]
New Travelling Bento pouches turn your luggage into a Japanese lunch box
Train continues to stop at rural station for lone schoolgirl until she graduates in March
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Japan is so hungry for workers it used up its five-year visa quota in record time
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Hello Kitty is now a transforming truck robot[Photos]
7-Eleven Japan’s cooked-in-store takoyaki is here! How does it fare against the street food king?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says