You know it’s a cynical sales technique, so you try to be sensible and hold yourself apart, but sometimes commercials really know how to pull the heartstrings. We dare you to watch this spot for a Thai life insurance company and not get a little misty eyed.
Aw, you big softies! You can’t help but love his guy, can you?
He gives up his seat for tired ladies,
he feeds stray dogs,
he secretly delivers bananas to home-bound grannies, 
and even helps old ladies get their noodle carts across the street.
Talk about your boy scouts. But in the end, as the commercial says, he feels the love that money can’t buy.
Aww. Now where did I put my tissues?
Touching commercial pulls off a hat-trick to hit us right in the feels once again
Thai commercial tugs at our heartstrings, reminds us to call our parents more often【Video】
Intel’s surprising new commercial hits us right in the feels – we dare you not to cry
Tear-jerking Thai commercial is about stabbing of a homeless man – Can you guess what it’s for?
Creative Thai snack commercials are clever and funny, but also perplexing and weird
Train station platform ramen store closes its doors on half a century of history in Tokyo
Eastern Japan high school graduating class’s wallets robbed during ceremony
Are Japanese convenience store sandwiches scamming us with their fillings?
The next time you’re feeling stressed out, you could relax on a Pokémon Psyduck chair from Japan
Pizza Hut Japan’s new ie-kei ramen pizza is here and weird, but is it tasty too? [Taste test]
Japan’s budget chain restaurant Saizeriya might just be the perfect first date location
Studio Ghibli releases Catbus pullback keychain that runs like the anime character
We asked our Japanese team of writers how they deal with seasonal allergies in Japan
7-Eleven Japan’s giant fried chicken skewer would be too big to eat, so it’s really for cuddling
Is Daiso’s microwave Japanese rolled omelet maker worth your time and money? [Taste test]
Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)
Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood
Virtual idol Hatsune Miku redesigned with look that adds new elements and brings back old ones
Komachi Shokudo: Japanese mum’s-style cooking for breakfast, lunch and dinner in Tokyo
Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza
Studio Ghibli adds new Mother’s Day gift sets to its anime collection in Japan
The top 10 graduation songs in Japan as chosen by current Japanese high school students
Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?
Starbucks Japan unveils new sakura cherry blossom collection for hanami season 2026
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
The 10 most annoying things foreign tourists do on Japanese trains, according to locals
Naruto and Converse team up for new line of shinobi sneakers[Photos]
Starbucks Japan releases first-ever Hinamatsuri Girls’ Day Frappuccino
Starbucks Japan unveils new sakura Frappuccino for cherry blossom season 2026
Now is the time to visit one of Tokyo’s best off-the-beaten-path plum blossom gardens
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Carbonated Tea and Yakuza: A Big Hit With Thai Kids, But Something’s Not Quite Right
Morinaga Milk’s new cuddly commercial series shows snapshots of Japanese family warmth【Video】
Thai anti-drinking PSA is surprisingly compelling 【Video】
Ad featuring high school girls reconnecting with each other makes us feel warm and fuzzy【Video】
“Again with the ninjas…” Japan reacts to the American Yoshinoya commercial online
Dove’s “Real Beauty” commercial a big hit in Japan
Japanese commercial perfectly captures what it feels like to chew gum
Steamy Heinz Japan commercials urge married women to have affairs with handsome pig【Videos】
Thai lip balm commercial has a surprise ending that boys’ love fans will really enjoy
Japan’s 45-year-old “Lady of Eternal Youth” strikes again in new commercial
Studio Ghibli produces commercial for Japanese convenience store chain Lawson 【Video】
Japanese mushroom commercial with erotic overtones nears 3 million hits on YouTube
This compilation of Japan’s best 2015 commercials is most insanity per second we’ve seen 【Video】
Hilarious commercial of father devoting life to becoming firefly has unbelievable twist 【Video】
Japanese commercial shows off blissful world where cats outnumber people at the office【Video】