
Back in 2012 the Japanese government earmarked one billion yen (US$9.8 million) for the Kindigi project which grants subsidies to publishers so that they can digitize their works to sell online. The ebooks are intended to allow people in regions affected by the Tohoku Earthquake to get easier access to information. As an added bonus it was hoped this would give Japan’s ebook market a shot in the arm all over the country as well.
However, one year after the digitization of 64,833 works was completed with tax money having paid for half the cost, a group of people involved in the publishing industry have been distributing flyers and organizing meetings over the handling of Kindigi. They found that among the thousands of ebooks were several that they deemed controversial including 100 “erotic” works such as Aan… Ecchina Kaikan Ai (Ughnn… Dirty Pleasure Love).
The Sendai based group has been handing out pamphlets with the cover of Aan… Gokujo No Kaikan Erosu & H Zenbu Misemasu!! (Ughnn… Ultimate Orgasm Erotic & Dirty: Everything Exposed!!). Along with the title is a caption reading “Is this part of rebuilding businesses?” and information to an event to discuss what titles were selected for Kindigi on 22 May.

With Kindigi underway in the spring of 2012 the JPO was established by a publishing industry association to go to each publisher and ask which titles they wanted to be digitized. Those requests were then evaluated by an external review committee who were instructed to “give priority to publications considered helpful (including entertainment) to the people in affected areas.” They were also told that publishers might try to sneak in other titles, so they had to be vigilant with public money.
However the following November, almost six months after the first requests were reviewed, only 10% of the anticipated amount had been passed into digital formats. This presented a dilemma for Kindigi, because the government subsidies were only good until the end of the fiscal year (March 31).
So while around 6,000 books were digitized in the first year of Kindigi, the later six saw a digitizing frenzy of nearly 60,000 titles to make full use of the budget before the deadline.

As the public grew aware of this, the head of the review committee Akira Nagae issued an apology saying, “Books that I don’t think are really appropriate were collected… This was the result of bureaucratic logic which says to consume as much of a budget as possible.”
On 7 May, the JPO asked all publishers involved to review their digitized contents within the following two weeks. They are also considering demanding that the subsidy money be returned in some cases. We can only hope that this time around Naughty Doctor will make the cut.
Source: Kindigi, Yahoo! Japan News via Hachima Kiko (Japanese)
List of Titles from the Kindigi Project (Japanese/pdf)
Images: Amazon 1, 2, 3, 4,


Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Japan’s Mister Donut Japan tries its hand at Taiwanese-style street food donuts
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Japan’s Mister Donut Japan tries its hand at Taiwanese-style street food donuts
Bandai cancels gacha/blind-buy system for anime cosmetics, will let fans choose what they buy
Only five branches of Japan’s beef bowl giant Matsuya serve milk shakes, but how do they taste?
Shinto shrine will bless your bike helmet and give you a sacred bike helmet stamp
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Live-action Ghibli Princess Mononoke stage play tickets are now on sale
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Hello Kitty is now a transforming truck robot[Photos]
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Bandai cancels gacha/blind-buy system for anime cosmetics, will let fans choose what they buy
Only five branches of Japan’s beef bowl giant Matsuya serve milk shakes, but how do they taste?
Shinto shrine will bless your bike helmet and give you a sacred bike helmet stamp
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Live-action Ghibli Princess Mononoke stage play tickets are now on sale
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Police in Japan summoned to deal with bank intruder…who is also a deer[Video]
War in Iran threatening Japan’s pudding production
Tokyo store makes you to pass a quiz in order to buy Pokémon cards as part of anti-scalper policy
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
McDonald’s and Gundam team up for customized anime mecha and fried chicken sandwiches[Video]
Second-generation sumo burger coming to Burger King Japan with return of Baby Body Burger
Japanese sweets souvenirs don’t get more beautiful than this